Principal UX Researcher
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
We are seeking an experienced Principal UX Researcher to shape the future of
employee experiences across HR and workforce technology platforms. In this role, you will lead strategic research initiatives that uncover employee needs, inform product decisions, and drive measurable improvements in user experience, adoption, and business outcomes.
What You’ll Do
Define research strategies for complex HR technology initiatives, aligning research objectives to product roadmaps, business priorities, employee experience goals, and measurable outcomes.
Develop and implement comprehensive research plans and methodologies to gather user insights that inform high-level design and product decisions across the organization.
Identify critical knowledge gaps across employee journeys, workflows, systems, and user groups, and recommend the appropriate research approach to inform decisions.
Lead research across the full product lifecycle, from early discovery and problem framing through concept validation, usability testing, launch readiness, and post-launch optimization.
Determine the right mix of qualitative and quantitative methods to uncover user needs, validate assumptions, reduce delivery risk, and improve product adoption
Development & Research ArtifactsDevelop research artifacts that clearly communicate user needs, pain points, behaviors, motivations, and decision drivers across key employee and HR personas.
Translate research findings into journey maps, service blueprints, experience principles, opportunity areas, and actionable recommendations that guide product and design teams.
Create reusable research assets and insight repositories that help teams make faster, more informed decisions across related products and employee journeys.
Ensure research artifacts are clear, credible, and tailored to the needs of product teams, designers, technologists, HR stakeholders, and senior leaders.
Advanced Data Analysis & Strategic ReportingSynthesize complex qualitative and quantitative inputs into clear insights, themes, and recommendations that inform product strategy and experience priorities.
Connect research findings to business outcomes such as adoption, efficiency, satisfaction, reduced rework, improved task completion, and better employee experience.
Develop executive-ready readouts that tell a clear story, highlight implications, and recommend practical next steps for decision-makers.
Use research metrics, behavioral data, survey results, usability findings, and product analytics to evaluate experience effectiveness and identify improvement opportunities.
Collaboration & InfluencePartner with product, design, technology, HR, analytics, and change teams to ensure user insights are embedded throughout planning, prioritization, design, and delivery.
Influence senior stakeholders by framing user problems, tradeoffs, risks, and opportunities in a way that supports better business and product decisions.
Facilitate workshops, discovery sessions, research readouts, and alignment discussions that bring cross-functional teams around a shared understanding of user needs.
Serve as a trusted advisor to product and design teams, helping translate research insights into experience direction, requirements, and measurable improvements
Continuous Improvement, Innovation & AdvocacyAdvance research standards, methods, templates, and practices to improve consistency, quality, and impact across the UX and product organization.
Stay current on emerging UX research methods, AI-enabled research tools, employee experience trends, and enterprise technology practices.
Promote a culture of evidence-based decision-making by helping teams understand when research is needed, how to use insights, and how to measure experience outcomes.
Maintain a repository of research findings, stay current with the latest UX research methodologies, tools, and industry trends, and champion user-centered design principles and methodologies, ensuring ethical and effective research practices.
What You’ll Bring
Experience leading UX research for complex digital products, enterprise platforms, or workflow-driven experiences.
Strong expertise in qualitative and quantitative research methods, including interviews, usability studies, surveys, journey mapping, and concept testing.
Ability to develop research strategies, define plans, and select the right methods based on business goals and user needs.
Proven ability to synthesize research into clear insights, recommendations, and decision-ready narratives.
Experience connecting research findings to measurable outcomes such as adoption, satisfaction, efficiency, and improved user experience.
Strong communication, facilitation, stakeholder management, and executive storytelling skills.
Experience partnering across product, design, technology, analytics, HR, and change teams.
Ability to influence without authority, operate as an individual contributor, and mentor others in research practices.
Experience in HR technology, employee experience, workforce management, or related enterprise domains.
Familiarity with employee lifecycle experiences such as hiring, onboarding, learning, performance, career development, and employee support.
Knowledge of platforms such as Workday, ServiceNow, SAP SuccessFactors, Oracle HCM, or similar systems.
Experience using product analytics, survey data, operational metrics, or behavioral insights to assess experience effectiveness.
Experience building research repositories, templates, standards, or scalable research practices.
Familiarity with AI-enabled research tools, service design, accessibility, and inclusive research practices.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-122520 Date posted 09/18/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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