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Marketing Excellence Program

Dallas, Texas

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It starts with you

Discover a career where connection changes everything.


Ready to help shape the ad work we do at AT&T? Our Mobility Advertising team is responsible for developing and executing the creative strategy for messaging, campaigns and promotions throughout the year.

Business Management


If dreaming up a brand’s purpose statement or value proposition inspires you, you’ll love our brand team. They manage the AT&T brands and handle brand strategy, design, management and more.

Global connection

Media & Sponsorships

Passionate about sponsorship management and experiential marketing? The AT&T Sponsorships & Experiential Marketing team manages our sponsorship portfolio, overseeing the negotiation, activation and success of each partnership.

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Research, Insights and Analytics

Testing, iterating and deep-diving into consumer research is the name of the game in this department. Our team focuses on consumer advertising testing through message research, analytics, in-market performance measurement and more.


Product Marketing

You'll play a key role supporting campaigns of all sizes for our consumers. Our product marketing teams lead initiatives to drive accelerated growth across segments and execute national and local media plans. This could also be your chance to spread the word and drive strategic messaging and positioning for our products and services.


Channel Marketing

Curious about customer behavior? Develop target customer sets to inform sales strategy with our Channel Marketing team. From initial positioning to measuring campaign success, you’ll know our people and product, inside and out.



Media & Sponsorships

Research, Insights and Analytics

Product Marketing

Channel Marketing

The Disciplines

Through AT&T’s Marketing Excellence Program, you’ll be empowered to share bold ideas and make a real impact on the business within these rotations.

Marketing Excellence Program - Early Marketing Experience

If you have a passion for Marketing and want a chance to make an impact on AT&T’s overall business, this program was made for you. Ready to be the future? It starts with you.

You’ll earn $80,000 yearly with a Bachelors Degree and $85,000 yearly with a Masters Degree. AT&T also provides health insurance, tuition reimbursement, paid time off, discounts on products and services, and other perks.

You are:

  • Familiar with basic marketing principles
  • A strong story teller
  • Comfortable working in ambiguous situations
  • Familiar with qualitative and quantitative data
  • Skilled in project management

You’ll bring:

  • A fresh perspective with innovative ideas
  • A Bachelors or Masters Degree
  • Marketing related work experience, internships included


  • Dallas, TX

Marketing Excellence Program - Graduate Experience

If you have a passion for Marketing and want a chance to make an impact on AT&T’s overall business, this program was made for you. Ready to be the future? It starts with you.

You’ll earn $125,000 yearly. AT&T also provides health insurance, tuition reimbursement, paid time off, discounts on products and services, and other perks.

You are:

  • Coming in with a deep understanding of marketing principles.
  • Able to lead cross-functional teams
  • Able to approach challenges strategically
  • Comfortable working with qualitative and quantitative data
  • Able to influence and make an impact

You’ll bring:

  • Enthusiasm to hit the ground running and make an impact on our business
  • A MBA or Masters Degree
  • At least three years of full-time work experience, not including internships


  • Dallas, TX

Why join AT&T?

Person waiting for train listening to his headphones

Mentorship programs:

At AT&T, our mentorship program has been incredibly effective in providing new employees with a personalized mentorship experience and customized career growth plans, helping them adjust to their roles and develop the skills they need to succeed.

Employees discussing

Network opportunities:

We organize social, volunteer, and networking events, along with opportunities to attend marketing industry conferences. Additionally, we offer engaging sessions like lunch & learns and panel discussions. These initiatives create a dynamic networking environment, fostering connections and facilitating professional development for our team members.

People working in a store

Industry exposure:

Through our industry partnerships at AT&T, employees have access to a range of valuable resources, including ANA, MMA, Adweek, AdAge and more. This grants you the opportunity to participate in workshops offered by our industry partners.

Woman looking at laptop with two children

Professional development:

By prioritizing in-person/hands on development opportunities at AT&T, we demonstrate our commitment to providing our employees with comprehensive learning and development opportunities that encompass important areas such as Psychological Safety and Diversity, Equity, and Inclusion (DE&I).

Love where you work + play

Your role will be at our corporate headquarters in the AT&T Discovery District, Dallas’ newest must-visit destination. Situated in the heart of downtown, the thriving Discovery District combines the best in tech, culture and food & drink options. It’s the perfect place to hang out with the new friends you’ll make at AT&T.

Explore the District

About AT&T

At AT&T, we believe connecting changes everything. That’s why we’re driven by a passion to serve our customers with products and services that create meaningful connections, improve lives, and allow millions to share the stories and experiences that matter. By joining our team you’ll be empowered to bring bold ideas and make a real impact on our business.

About AT&T’s Marketing Excellence Program

By joining the AT&T Marketing Excellence Program, you’re setting yourself up for success through multiple rotations across the business at an accelerated pace. Throughout the full-time ~24-month program, you’ll have the opportunity to learn about a variety of marketing disciplines in diverse areas of the business including Brand Strategy, Product Marketing, Marketing Analytics, and more. In addition, you’ll get best-in-class development curriculum, executive mentoring, and the relationship-building opportunities you need to gain an edge—including collaborating directly with our top marketing team members and executives.

AT&T Marketing Excellence Program - Qualifications:

  • Willingness to live in the Dallas, TX metro area for this job opportunity
  • Tenacity to uphold the AT&T Culture Model to Serve Customers First, Act Boldly, Move Faster, and Win as One
  • Highly organized and accountable

As part of the A&T Marketing Excellence program, we offer two different tracks for full-time hiring opportunities:

Early Marketing Experience – Qualifications & Final Interviews

  • Have earned a Bachelor’s Degree by June 2024
  • Preferred academic concentrations in Marketing/Business, Analytics, Social Sciences, Fine Arts or other relevant degree
  • Marketing related internship/work experience
  • Basic understanding of marketing principles
  • Strong story telling skills
  • Familiar with qualitative and quantitative data
  • Comfortable working in ambiguous environments
  • Strong project management skills
  • Final round interviews will take place virtually starting in October of 2023

Graduate Experience - Qualifications & Final Interviews

  • Have earned a MBA/Master’s Degree by June 2024
  • Three or more years of full-time work experience, not including internships
  • Marketing related work experience
  • Deep understanding of marketing principles
  • Experience working with qualitative and quantitative data
  • Experience leading cross-functional projects
  • Strategic and operational; able to think through strategic challenges and build ground-up solutions
  • Ability to collaborate on complex issues and drive results
  • Ability to summarize and communicate key information
  • Ability to influence and make an impact
  • Final round interviews will take place at our Headquarters in Dallas, TX in November of 2023

Our Marketing Excellence Program – Early Marketing Experience bachelor’s degree employees earn $80,000 yearly.

Our Marketing Excellence Program – Early Marketing Experience master’s degree employees earn $85,000 yearly.

Our Marketing Excellence Program – Graduate Experience employees earn $125,000 yearly.

Not to mention all the other amazing rewards that working at AT&T offers. Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

AT&T will not sponsor applicants for work visas of any kind for this position. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws.

If you have a passion for Marketing and want a chance to make an impact on AT&T’s overall business, this program was made for you. Ready to be the future? It starts with you. Stay in touch to find out when it’s time to apply.


Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

This role requires a move to Dallas, but we offer a competitive relocation stipend if you live 50+ miles away.

Relocation Stipend

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.


When it comes to priorities, we know family tops the list. For the moments that matter the most, you'll be there for them, and we'll be here for you.

Family Leave

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.


Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.


You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).


Give back to your community and connect with colleagues through social and team-building events, and annual paid time off for volunteer efforts of your choice.

Community & Team Events

Wellness resources and incentives to help you prioritize your health and wellbeing and be your best self inside and outside of work.

Total Wellbeing

Our Hiring Process

What to expect

*1st and 2nd Round Interviews – MEP Early Marketing Experience and MEP Graduate Experience – August, September, October

*3rd Round Interviews – MEP Early Marketing Experience – early October, and MEP Graduate Experience – Mid-late October (AT&T funded in-person interview in Dallas, TX.)

Submit Application

This is the best time to apply! Applications may reopen for select roles for a limited time in October.

Offers Extended

Interviews Scheduled*

Final Hiring Steps & Staying Connected

Relax and enjoy the rest of your semester! What's next? We'll send you info on your program. Within 90 days from your start, you’ll complete background and pre-onboarding.
Relocation Benefits Planning Begins

Start Date

  • Aug
  • Sep
  • Oct
  • Nov
  • Dec
  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • June

Here’s what to expect.

  • Apply

    Calendar Icon

    Your resume is reviewed.

  • Interview

    Email Icon

    Connect with a recruiter and learn about the opportunity.

  • Offer

    Pen on Paper Icon

    Receive a conditional offer.

  • Join the team

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    You join the team!

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The values we live by.

  • Live True

    Do the right thing, no compromise.

  • Think Big

    Innovate and get there first.

  • Pursue Excellence

    In everything, every time.

  • Make a Difference

    Impact your world.

  • Stand for Equality

    Speak with your actions.

  • Be There

    When customers & colleagues need you most.

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