Principal UX Designer/Architect
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
We’re searching for a Principal UX Designer/Architect at AT&T. In this role, you will shape the future of HR technology by designing intuitive, scalable, and connected experiences across enterprise platforms. This role blends user-centered design, interaction architecture, and front-end technical execution to simplify complex workflows and improve the way employees, managers, HR professionals, and system administrators engage with digital tools. You will partner closely with Product Management, Engineering, HR, Research, Data, Content Design, and business stakeholders to define experience strategy, solve cross-platform challenges, and elevate the quality and consistency of UX across the organization.
What You’ll Do
Experience Strategy
- Define and communicate a cohesive UX vision, experience architecture, and design direction across HR technology products and employee journeys.
- Translate business objectives, user needs, operational constraints, and technical considerations into clear experience strategies.
- Identify opportunities to simplify fragmented workflows across systems, channels, and user groups.
- Influence product roadmaps by framing customer problems, experience principles, and measurable outcomes.
Design & Prototyping
- Create wireframes and interactive prototypes, from concept through high-fidelity coded solutions, using modern tools and frameworks.
- Develop system-aware experience models that support seamless interaction between design and production implementation and define experience architecture that connects front-end interactions with underlying system behavior.
- Lead design for complex, high-impact initiatives from discovery through launch and optimization.
- Create journey maps, service blueprints, information architecture, user flows, wireframes, prototypes, and detailed interaction designs.
- Design experiences for various personas including employees, managers, HR professionals, and system administrators.
- Balance usability, business requirements, data considerations, platform capabilities, and implementation effort.
- Ensure solutions work coherently across desktop, mobile, and integrated enterprise platforms.
User Research & Information Architecture
- Partner with UX Research to identify knowledge gaps, develop research plans, interpret user insights and translate findings into experience strategies, user flows, prototypes, and scalable design solutions.
- Organize product structure and information flow, and determine appropriate layouts, media, and technologies based on requirements. Design experiences that balance user needs, technical feasibility, and business objectives.
- Facilitate discovery sessions, concept reviews, usability studies, and design workshops.
- Use qualitative and quantitative evidence to assess design decisions and improve released experiences.
- Turn findings into actionable product recommendations and experience priorities.
Collaboration & Strategy
- Partner with cross-functional teams, including UI designers, engineers, developers, and product managers, HR, and other leaders to deliver cohesive design solutions and align experience with technical implementation.
- Facilitate alignment across teams with differing goals, processes, and technical constraints.
- Present design rationale and recommendations clearly to senior stakeholders.
- Anticipate dependencies and connect decisions across multiple products and employee journeys.
- Mentor designers without requiring direct people-management responsibility.
Usability, Accessibility and Documentation:
- Ensure designs meet usability and accessibility standards. Create and maintain accurate design documentation, and validate visual quality, interaction behavior, system response, and user flows under real-world conditions.
- Promote consistent use of design systems, interaction standards, and reusable patterns.
- Identify gaps in shared components and partner with design-system teams to address them.
- Continuous Improvement and Trend Awareness: Stay current on design trends, front-end technologies, and AI advancements. Apply best practices and emerging tools to improve design processes, outcomes, and future experience delivery.
What You’ll Bring
- Bachelor’s degree (BS/BA) desired.
- 7+ years of related experience.
- Proven track record designing enterprise-scale digital experiences, SaaS platforms, or complex workflow-driven products.
- Demonstrated ability to lead the end-to-end design process, from discovery through delivery, with measurable business and user impact.
- Experience navigating ambiguity and driving alignment across cross-functional teams, products, and stakeholder groups.
- Deep expertise in human-centered design, interaction design, information architecture, prototyping, and usability research.
- Ability to transform complex policies, data, and processes into intuitive and efficient user experiences.
- Strong ability to influence product direction, strategic priorities, and executive decisions through customer insights and compelling narratives.
- Proficiency using modern design, prototyping, and collaboration tools.
- Exceptional communication, presentation, storytelling, and facilitation skills.
- Demonstrated success serving as an individual contributor while coaching and elevating the work of other designers.
- Experience designing solutions within HR technology, employee experience, workforce management, or related enterprise domains.
- Familiarity with key employee lifecycle experiences, including hiring, onboarding, learning, performance, career development, compensation, and employee support.
- Knowledge of enterprise platforms such as Workday, ServiceNow, SAP SuccessFactors, Oracle HCM, or similar systems.
- Experience contributing to design systems and scaling experiences across large product portfolios.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-122523 Date posted 09/18/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
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