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Sales

Principal Sales Compensation

Dallas, Texas

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This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Overall Purpose: Design, implement, and manage sales compensation plans through focused project management, aligning with business objectives to motivate sales teams and drive revenue growth.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:

  • Designing and Administering Compensation Plans: Develop, design, and administer comprehensive sales compensation, incentive, and recognition programs that align with strategic goals.
  • Implementation and Communication: Manage the implementation of compensation plans, communicate changes, and ensure all stakeholders understand the policies and procedures.
  • Performance Analysis and Benchmarking: Analyze compensation plans and competitive data to ensure effectiveness, generate insights, and recommend necessary adjustments.
  • Cross-Functional Collaboration and Project Management: Collaborate with HR, finance, and sales leadership, leading cooperative efforts on project teams and ensuring alignment with business strategies.
  • Stakeholder Support and Policy Interpretation: Provide support and consultation to stakeholders, explaining and interpreting sales compensation policies and procedures.

Job Contribution: An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs/implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.

Our Principal Sales Compensation jobs earn between $130,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$130,700.00 - $196,100.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Job ID R-118813 Date posted 08/18/2026
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Benefits

Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.

  • Paid Time Off
  • Tuition Assistance
  • Medical and dental plans
  • Discounts
  • Training & Development

Learn more about benefits

Our hiring process

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Confirm your qualifications align with the job requirements and submit your application.

Assessments

You may be required to complete one or more assessments, depending on the role.

Interview

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Conditional Job Offer

We’ll reach out to discuss a conditional job offer and the next steps to joining the team.

Background Check

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