Principal Business Strategist – Digital
Dallas, Texas
Candidates who advance in the selection process may be asked to complete a time-limited case study and deliver a brief presentation via a panel interview process. The exercise is designed to assess strategic synthesis, executive storytelling, business judgment and cross-functional thinking.
Role Overview
The Principal Business Strategist for AT&T Digital is responsible for supporting the Director–Chief of Staff and Head of Digital in articulating and communicating AT&T Digital’s business strategy through compelling executive storytelling and disciplined strategic execution.
This role will synthesize strategic priorities, transformation initiatives and business performance into clear, cohesive narratives for AT&T’s senior leadership team, Board of Directors and other executive audiences. The strategist will work across Digital and its key partners to connect complex information, align executive communications with established KPIs and translate leadership direction into coordinated action.
This role will serve as a senior strategic resource responsible for the quality, consistency and execution of assigned strategic deliverables supporting the Head of Digital and Digital leadership team.
Key Responsibilities
- Support the articulation and communication of AT&T Digital’s business strategy by developing clear, compelling narratives for senior executive and Board-level audiences.
- Coordinate executive presentations, business reviews and strategic updates, ensuring messaging is concise, consistent and aligned with leadership direction, Digital priorities and AT&T’s broader business objectives.
- Synthesize complex business, customer, operational, financial and technology information into executive-level insights, recommendations and decision-ready materials.
- Connect Digital’s initiatives and transformation progress to established KPIs, customer outcomes and business performance, clearly communicating results, risks, dependencies and opportunities.
- Partner with Digital leaders and subject-matter experts to integrate cross-functional inputs into a cohesive view of the organization’s strategy and execution.
- Support and project-manage priority initiatives as directed by the Director–Chief of Staff, establishing clear deliverables, milestones, owners and success measures while tracking progress and executive commitments.
- Surface emerging themes, gaps and matters requiring leadership attention, providing insights and recommendations to help inform decisions and strengthen execution.
- Build alignment and accountability across Digital and its enterprise partners by facilitating collaboration and influencing teams without direct authority.
- Maintain high standards for message clarity, data integrity, presentation quality and confidentiality.
Required Skills
- Exceptional executive storytelling, business-writing and presentation-development skills.
- Strong strategic thinking, critical-thinking and problem-solving capabilities in a highly complex and matrix organization.
- Ability to synthesize complex or incomplete information into clear insights, implications and recommendations.
- Strong understanding of KPIs and their connection to strategic priorities, customer outcomes and business performance.
- Executive presence and the ability to communicate effectively with senior leaders and cross-functional stakeholders.
- Strong program and project-management skills, with disciplined attention to priorities, milestones, risks and follow-through.
- Ability to influence and create alignment across teams without direct authority.
- Ability to navigate ambiguity, manage competing priorities and deliver high-quality work within accelerated timelines.
Preferred Experience
- Bachelor’s degree in business, strategy, eCommerce, finance, technology or a related field; advanced degree preferred.
- Significant experience in business strategy, strategic planning, management consulting, or corporate transformation organization.
- Demonstrated success developing strategic narratives and presentations for senior executives, Boards of Directors or other high-level stakeholders.
- Experience supporting complex digital, customer-experience, omnichannel or enterprise transformation initiatives and connecting strategic priorities to measurable business, financial and customer outcomes.
- Strong understanding of digital customer journeys, product development, sales and service channels, operations or technology organizations.
- Proven ability to manage complex, cross-functional work and influence senior stakeholders without direct authority.
- Telecommunications, media, technology or a similarly complex industry background preferred.
Our Principal Digital Customer Growth jobs earn between $158,200.00 - $237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-118108 Date posted 08/24/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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Conditional Job Offer
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