Lead UX Researcher
Dallas, Texas
This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.
The Lead User Researcher is responsible for planning and executing mixed-methods research across the product lifecycle, combining qualitative and quantitative approaches to uncover customer needs, evaluate experiences, and inform product and design decisions. This role partners closely with design, product, and business stakeholders to translate research into actionable insights, shape experience strategy, and support service design across complex customer journeys.
As a Lead User Researcher, you will be a highly valuable strategic partner in defining and creating innovative products across a variety of domains. You will lead user research programs across the entire lifecycle of a product. You also excel as a design strategist and can support end-to-end service design, playing a crucial role in informing what we build and how we design the experiences.
Other Key Roles and Responsibilities
- Strategic Research Planning and Execution: Develop and implement comprehensive research plans and methodologies to gather user insights that inform high-level design and product decisions across the organization.
- Advanced Data Analysis and Strategic Reporting: Analyze and interpret complex research data to identify patterns, trends, and actionable insights. Compile findings into strategic reports and presentations, effectively communicating insights and recommendations to senior stakeholders.
- Cross-Functional Collaboration and Influence: Collaborate closely with cross-functional teams, including designers, product managers, and developers, to integrate user research findings into the design and development process. Influence strategic decision-making through research insights and perspectives.
- Development of User Personas and Research Artifacts: Create detailed user personas and journey maps based on comprehensive research data. Produce research artifacts such as insight briefs, journey maps, affinity diagrams, and usability reports to support strategic design decisions.
- Continuous Improvement, Innovation, and Advocacy: Continuously iterate on research methods and processes to ensure they remain effective and innovative. Maintain a repository of research findings, stay current with the latest UX research methodologies, tools, and industry trends, and champion user-centered design principles and methodologies, ensuring ethical and effective research practices.
What You’ll Bring
- Mixed-Methods Research: Expertise in qualitative and quantitative research, from discovery and generative research to surveys, behavioral data analysis, and usability testing. Ability to determine the right depth and scope of research and integrate multiple forms of evidence to inform product and design decisions across the product lifecycle.
- Communication and Influence: Strong, articulate communication skills with the ability to translate research into clear, digestible formats, socialize findings as product recommendations, and confidently advocate for what should and shouldn’t be included in product releases.
- Design Artifacts and Stakeholder Alignment: Ability to translate insights into design artifacts such as frameworks, journey maps, and service blueprints to drive alignment with stakeholders.
- Systems Thinking and Service Design: Ability to synthesize the desired service experience into a visual framework, including insights and hypotheses, to guide service efforts and create a more seamless frontline staff and customer experience.
- Research Strategy and Metrics: Skilled in identifying and tracking metrics and trends tied to company and product goals; aligning research needs with product and business priorities; planning and executing research; synthesizing insights; and facilitating activities that engage and align key stakeholders.
Education/Experience:
- Bachelor’s degree (BS/BA) desired.
- Senior UX research experience with demonstrated impact across the product lifecycle.
- 5+ years of related experience.
Our Lead UX Researcher jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-127597 Date posted 11/06/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Join our talent network
Didn’t find what you were looking for here? Sign up for our job alerts and get the latest AT&T news.