Lead Product Marketing
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Overview
This role is responsible for leading the strategy, planning, and execution of national marketing initiatives that drive customer acquisition, revenue growth, and brand consideration through wireless rate plans, strategic products and offers, network and competitive initiatives, and customer-centric experiences. This role will identify new growth opportunities, develop integrated marketing strategies, and collaborate across the organization to bring innovative products, offers, features, and experiences to market that strengthen AT&T's customer value proposition.
Responsibilities
- Develop and execute marketing strategies for wireless rate plans and associated features, strategic products and offers, network and competitive initiatives, and customer experiences to drive acquisition, revenue growth, and brand consideration.
- Identify, evaluate, and recommend new product, offer, feature, and messaging opportunities that strengthen AT&T's customer value proposition by synthesizing customer insights, competitive intelligence, market trends, and business performance data.
- Lead cross-functional efforts to bring customer-centric wireless initiatives to market, ensuring alignment across key stakeholders.
- Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact while driving competitive differentiation in the marketplace.
- Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities, influence roadmap priorities, and develop optimization recommendations.
- Create compelling positioning, messaging, and customer narratives that communicate the value of AT&T's wireless rate plans, products, offers, network, and customer benefits while clearly differentiating AT&T from competitive alternatives.
- Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.
- Analyze, interpret, and communicate business performance, customer insights, and marketing results.
- Develop executive-ready recommendations and present strategic opportunities to leadership.
- Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.
- Establish success metrics, measurement frameworks, and reporting to evaluate the impact of initiatives, translating performance insights into actionable recommendations and optimization opportunities.
Qualifications
- Product marketing, wireless marketing, integrated marketing, customer acquisition, or go-to-market experience preferred.
- Experience developing product positioning, competitive strategy, or go-to-market plans in a dynamic and highly competitive market environment.
- Strong strategic thinking and ability to identify opportunities for growth and customer value creation.
- Proven ability to build relationships and influence across diverse stakeholder groups.
- Highly motivated self-starter with a bias for action.
- Experience leading complex, cross-functional initiatives.
- Strong analytical and problem-solving skills.
- Experience building new programs, processes, or initiatives from the ground up.
- Ability to simplify complex information into clear business recommendations.
- Strong written, verbal, and presentation skills.
- Comfortable presenting to senior leadership.
- Strong PowerPoint and Excel skills.
- Bachelor's degree in Marketing, Business, Communications, or related field.
Principal Functional Skills/Competencies
- Product Marketing Strategy & Execution
- Wireless Rate Plan, Product & Offer Marketing
- Customer Acquisition & Revenue Growth Strategy
- Positioning, Messaging & Claims Development
- Competitive Intelligence & Market Strategy
- Integrated Marketing Planning
- Go-to-Market Strategy & Orchestration
- Cross-Functional Leadership
- Executive Communication
Job Contribution
An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment
Contact with Customers/Candidates/Clients
Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)
Handling/Proximity to Sensitive Information
Our Lead Product Marketing jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
USA:CA:El Segundo / E El Segundo Blvd - Adm:2310 E El Segundo Blvd, USA:TX:Dallas / 208 S Akard St - Concourse:208 S Akard St @ ConcourseSalary Range:
$143,800.00 - $215,800.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-123281-1 Date posted 09/23/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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Conditional Job Offer
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