Lead Marketing Management -– Marketing Transformation & Operations
Dallas, Texas
Lead ManagerMarketingTransformation&Operations
This position requires office presence of a minimum of 5 days per week and is onlylocatedin the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Lead Marketing Manager – Marketing Transformation & Operations
Join AT&T andreimaginethe communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, youwon’tjust imagine the future-you’llcreate it.
About AT&T
At AT&Twe’reredefining the future of connectivity. At our core is passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embodyexpertise, simplicity, and inspiration in everything we do.
About this role
To win in a connected,always‑onmarketplace, AT&Trequiresconsistent, scalable, and disciplined marketing ways of working. This roleis responsible fordefining, standardizing, and embeddingenterprise‑widemarketing operating models that enable marketers to plan, execute, andoptimizework effectively—regardless of channel, team, or business unit.
The Lead Marketing Manager – MarketingTransformation andOperationsshapes and connects marketing capabilitiesfor theMarketing & Growth Organizationto deliver growth.Therole shapesanddeliverschangein data,people,process,and toolsacross the marketing value chain that help teams work smarter, faster, and with greater impact.
The ideal candidate wouldpossessstrong business and financial acumen, withclearunderstanding of AT&T’s business priorities and budget realities. They shouldbe skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder,leadershipand executive communications with theability to influence through credible, multi-mode communications that reflect the unique needs of different audiences.
Key Responsibilities:
MarketingTransformation and Capability Enablement
Define andmaintainend‑to‑endmarketing operating frameworks that span planning, intake, execution, optimization, and measurement
Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered
Ensure processes are flexible enough to support diverse marketing motions whilemaintainingconsistency
Continuously assess and evolve ways of working to keep pace with business needs and market dynamics
Connectcompetency andoperational needswithtechnologicalconsiderations (MarTech,AI,GenAI,etc.)
Leadership & Stakeholder Engagement:
Develops and deliverstimely, credible, multi-modecommunicationsthat reflect the unique needs of different audiences
Builds shared understanding and engagement across leaders and team in service of transformation objectives
Build strong relationships to drive alignment, adoption, and sustained behavior change
Act as a change leader, balancing pragmatism withlong‑termoperational maturity
Expertise:
Minimum of 5 years of experienceof marketingexpertisein alarge-scale, matrixed organization
Proven experience standardizing and scaling marketing processes in large, complex organizations
Deep understanding of marketing operating models and value chains
Demonstrated ability to enable teams through process clarity, governance, and change management
Strong data literacy with the ability to translate operational metrics into decisions
Experience with personalization andjourney basedmarketingis a plus
Personal Disposition:
Strong decision making, influencing/consensus building and analytical skills
Strong analytical skills with the ability to interpret complex data sets andprovideactionable insights.
Ability to innovate and drive a culture of continuous learning and improvement.
Change agent and pragmatist; able to drive positive cultural change at AT&T
Executive presence to inspire confidence with internal and external constituents
Cross functionalcollaboration isanaturalquality; willing to roll up their sleeves with the team
Detail oriented but able to understand and drive strategic visions.
Proactive and diligent about workflow,prioritiesand action items
Ability to assess risk and priorities to ensure strategicobjectivesare met.
Direct and candidcommunication and presentation skills.
Confidence in presentations to senior leadership.
Strong thought leadership, interpersonal and communication skills
Education & Experience:
Bachelor’s degree in Marketing, Business Administration, Organizational Development,LiberalArtsor a related field is typical.
Master’s degree preferred.
Minimum 5+ years of experience in marketing and marketing operations, change management, or a related field.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-119236 Date posted 08/17/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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