Lead Manager, Campaign Management
Dallas, Texas
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization(MGO)is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevantand belovedbrand.We pride ourselves incontinuously strivingto embodyexpertise,simplicityandinspirationin everything we do.
MGO is committed to building out next-generation marketing capabilities that will broaden our skills, deepen our expertise, and better align all AT&T’s marketing and communication resources.
About the Role
To win in the connected world, AT&T needs best-in-class marketing. This means we need marketing expertiseandleading-edge methodologiesengrained inall facets andphases ofour operations.
In this highly visible role, you will support our Marketingorganization anddrivecampaign processesand governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency bydeveloping new systems, processes, and thinking to effectively enable our marketing machine.
Responsible for cross-functional management ofcritical go-to-market campaignsand all that entails, driving strategic alignment and efficiency across AT&T’s portfolioandfor all relevant stakeholders across Product and Brand Marketingand respective partners.
The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization.Youaregrounded inmarketing strategy, end-to-endcampaign management,andprocess optimization. This is far more than a project management role.You are a steward of accountability andan influencer of AT&T’svalue and impacttoconsumers,andinstrumental to ourcontinuedsuccess.
You will be responsible for:
Campaignmanagementand governance
Managethe intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.
Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
Document progress, alerts & variances, and timelines ofrespectivecampaignsto ensure marketing records remain up to date with the latest strategies, decisions andoutcomes.
Effectively planand facilitateworking checkpoints with all levels of leadership.Synthesize thedecisionsandcare for their follow-through.
Utilize working knowledge of Adobe Workfront or similar workflow management tool.
Strategic coordination to ensure optimized execution
Cross-analyzeand meaningfully contribute tomultiple layers ofmarketingplanning,from strategic annualplansto channel and messaging-specific plans.
Ensure marketingapproaches andexecutionstightly tie tofoundationalplans and strategies.Escalate and course-correctwhen they don’t.
Monitor campaign launches and performance.Lead reviews andretrospectivesthat suggest optimizations and future improvements.
Enablement of AT&T way of Marketing
Drive rigor around AT&T’s way ofMarketingfor planned andin-yearprograms and consistently seek ways to create efficiencies.
Enable collaboration acrossMGOand partner organizations to ensure successful execution of the strategic vision.
Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks,capturingall key information so improved process can be replicated.
Responsibly teamwork oncodifyingcampaign managementand overall marketingprocesses.
Core Competencies:
Background in holistic marketing across multiple brands at large companies;B2B, LocalandDirect Marketingexperience a plus, but not a requirement
Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
Ableto work autonomously and to take initiative, managing multiple large-scale projects at a time
Executive presence to inspire confidence with internal and external constituents
Collaborative and willing to roll upyoursleeves with the team and get close to the details
React quickly with strategic thinking and proactive solutioning in a fast-paced environment
Strong communicator; verbal and written
Highly organized and accountable
Operational by nature, but through a strategic lens
Patient andpersistent
Working knowledge of Adobe Workfront or similar workflow management tool
Expert in Microsoft Office
Preferred
MBA orMaster’sdegree
Experience withBynderor other Digital Asset Management tools
Creative or Media Agency experience
Education & Experience:
Education: Typically requires aBachelorsdegree.
Experience: Typically requires 6+ years of experience in similar area of responsibility
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, Georgia, Dallas, Texas, El Segundo, CaliforniaSalary Range:
$128,400.00 - $215,800.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-118594 Date posted 08/11/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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Background Check
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