Lead, Digital Customer Growth
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
As an SEO & AEO/GEO Manager supporting AT&T Business, you will help shape how prospective business customers discover, understand, and engage with AT&T across traditional search engines and emerging AI-driven discovery experiences.
You will own and advance SEO strategies across key areas of the AT&T Business digital ecosystem, using search data, technical analysis, competitive intelligence, and customer behavior to identify opportunities for growth. This role requires someone who can move comfortably between strategy and execution. A great candidate will feel at home developing recommendations, digging into data, diagnosing technical issues, building business cases, and collaborating with partners to bring improvements to market.
You will work within a cross-functional environment and serve as a trusted search expert for marketing, product, technology, content, analytics, and leadership teams.
Key Responsibilities
- Develop and execute SEO (and emerging AI) strategies designed to increase qualified organic visibility, traffic, engagement, and business outcomes across AT&T Business digital properties.
- Own SEO & AEO/GEO performance for assigned products, customer journeys, content areas, or business priorities.
- Conduct keyword, topic, audience, competitive, and search landscape research to identify new growth opportunities.
- Translate search demand and customer behavior into actionable recommendations for content, product, UX, and digital experiences.
- Perform technical SEO analysis across areas such as crawling, indexing, rendering, site architecture, internal linking, structured data, canonicalization, redirects, XML sitemaps, page performance, and JavaScript-driven experiences.
- Partner with developers, product managers, and technology teams to define requirements, troubleshoot issues, prioritize technical improvements, and validate implementations.
- Develop and optimize content strategies based on search intent, customer needs, competitive gaps, and business priorities.
- Partner with content and marketing teams to improve existing experiences and identify opportunities for new content.
- Monitor organic search performance and communicate trends, opportunities, risks, and recommended actions to stakeholders.
- Develop reporting and analysis that connect SEO performance to meaningful customer and business outcomes.
- Evaluate the impact of algorithm changes, SERP evolution, competitor activity, and changes in customer search behavior.
- Help advance AT&T's approach to emerging AI-powered search and answer experiences, including generative search, answer engines, AI assistants, and citation-based discovery.
- Identify opportunities to improve how AT&T Business information is understood, surfaced, and represented across both traditional and AI-powered search environments.
- Collaborate across marketing, analytics, product, UX, technology, development, communications, and other teams to embed search best practices into digital planning and execution.
- Manage multiple initiatives simultaneously, balancing near-term performance opportunities with longer-term strategic priorities.
- Serve as an SEO subject-matter expert and advocate for organic search throughout the organization.
Qualifications
Required:
- 5+ years of professional experience in SEO, organic search, digital marketing, or a closely related field.
- Strong understanding of technical SEO, on-page SEO, content optimization, keyword research, search intent, and competitive analysis.
- Experience using enterprise SEO, analytics, webmaster, or search intelligence platforms.
- Strong analytical skills with the ability to translate complex data into clear insights and recommendations.
- Demonstrated ability to diagnose SEO opportunities and develop actionable solutions.
- Experience working with cross-functional partners such as developers, product managers, content teams, UX teams, analytics teams, and marketers.
- Strong written and verbal communication skills, including the ability to explain technical or analytical concepts to non-technical audiences.
- Ability to independently manage multiple priorities and drive initiatives from analysis through implementation and measurement.
Preferred:
- Experience supporting SEO for a large enterprise, complex website, B2B organization, telecommunications company, technology company, or similarly sophisticated digital environment.
- Experience with platforms such as Google Search Console, Bing Webmaster Tools, Adobe Analytics, Ahrefs, SEMrush, BrightEdge, Botify, Screaming Frog, or comparable tools.
- Working knowledge of HTML, CSS, JavaScript, structured data, modern web frameworks, and web development principles.
- Experience working with large-scale websites, complex information architectures, migrations, redesigns, or enterprise content management systems.
- Experience developing dashboards, measurement frameworks, forecasts, or business cases for organic search initiatives.
- Familiarity with emerging search experiences, generative AI, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), large language models, and AI-driven discovery.
- Experience using automation, data analysis, or AI tools to accelerate SEO research, analysis, or execution.
- B2B marketing or lead-generation experience.
What Success Looks Like
Success in this role means more than improving rankings. You will help AT&T Business build durable organic visibility by making our digital experiences easier for customers, search engines, and emerging AI platforms to discover, understand, and trust.
You will uncover opportunities others miss, translate them into clear business priorities, build alignment across teams, and help turn those opportunities into measurable results.
Our Lead Digital Customer Growth jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, Georgia, Bothell, Washington, Dallas, Texas, El Segundo, CaliforniaSalary Range:
$128,400.00 - $215,800.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-120739 Date posted 08/31/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Join our talent network
Didn’t find what you were looking for here? Sign up for our job alerts and get the latest AT&T news.