Lead Commercialization
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Overall Purpose
Drive strategic planning, performance visibility, and cross-functional alignment for Converged GTM and Customer Strategies. Lead business planning, roadmap management, governance, and performance measurement processes that enable informed decision-making, improve execution, and accelerate customer value, growth, and retention outcomes.
Key Roles & Responsibilities
Strategic Planning & Roadmap Management
Manage annual and quarterly business planning
Develop and maintain integrated roadmaps that align initiatives to strategic priorities
Facilitate governance forums, planning reviews, and strategic decision-making processes
Align stakeholders around shared priorities, objectives, and success measures
Performance Visibility & Insights
Develop KPI frameworks, scorecards, and executive dashboards to monitor business performance
Track initiative outcomes and business impact across retention, growth, and customer value strategies
Synthesize performance insights, trends, risks, and opportunities into actionable recommendations
Cross-Functional Alignment
Coordinate planning, timing, dependencies, and reporting across Marketing, Analytics, Product, and Commercialization teams
Partner across the organization to identify opportunities and risks impacting customer growth and retention
Executive Communications & Competitive Intelligence
Prepare executive communications, presentations, and recommendations
Consolidate insights, performance results, and strategic priorities into clear leadership narratives
Monitor retention-related market trends, competitive offers, customer value propositions, and emerging industry developments
Translate market intelligence into strategic recommendations and business actions
Job Contribution
Experienced professional with deep knowledge of strategic planning, performance management, and cross-functional business operations. Leads complex initiatives with significant autonomy and influences business strategy through insights, planning, and executive decision support. Drives organizational alignment, improves visibility into business performance, and enables leadership decision-making. Collaborates with senior leaders and serves as a trusted partner across functions.
Preferred Qualifications
Bachelor's degree (BS/BA) preferred.
5+ years of related experience.
Experience developing executive presentations, business plans, scorecards, and performance reporting.
Demonstrated ability to influence cross-functional teams and lead through ambiguity.
Strong analytical, communication, storytelling, and project management skills.
Experience working with retention, marketing, analytics, or go-to-market organizations preferred.
Our Lead Commercialization earn between $128,400 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment
Contact with Customers/Candidates/Clients
Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)
Handling/Proximity to Sensitive Information
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, Georgia, Dallas, Texas, El Segundo, CaliforniaSalary Range:
$143,800.00 - $215,800.00AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.
Job ID R-119300 Date posted 08/31/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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Background Check
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