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Retail

Associate Director-Retail Sales

Tuscaloosa, Alabama

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Working as an Associate Director - Retail Sales, you will supervise and lead multiple retail stores to meet and/or exceed area sales objectives by generating sales of wireless products, services, and applications. You will support the Retail Store Managers who report to you in achieving consistent operational excellence in all company standards, directives, and initiatives.

Additional Responsibilities:

  • Meet or exceed area sales objectives by coaching, developing, motivating, and encouraging the sales team.

  • Interview, hire, and make necessary discipline decisions, including terminations, for Store Managers

  • Maintain ownership mentality and accept personal accountability for Area performance.

  • Spend at least 50% of your time visiting retail locations, scheduled and unscheduled visits, to monitor the customer experience and ensure excellent customer service is being delivered. Provide monthly store and representative performance feedback.

  • Ensure attainment of reputation metric goals. Analyze business reports to formulate action plans for positive performance.

  • Plan and maintain headcounts for all responsible territories.

  • Develop employees for growth and promotion.

  • Ensure that all Store/Kiosk Managers complete their training requirements in a timely manner.

  • Facilitate weekly personnel training/educational sessions.

  • Perform store operational audits during scheduled and unscheduled visits, which include monitoring inventory levels, required human resources postings, dress code adherence, etc.

  • Reinforce and consistently deliver Store Standards in accordance with company guidelines.

  • Resolve customer complaints in a timely manner.

  • Ensure the managers have appropriate inventory availability and that inventory management of assigned stores/kiosks meets or exceeds operational standards.

  • Ensure that all Store/Kiosk Managers have properly merchandised in accordance with plan-o-gram guidelines.

  • Provide strategic direction to ensure the communication, implementation, and execution of marketing and merchandising programs.

  • Facilitate large meetings on topics such as training, compensation, product, customer experience, and other promotional events.

  • This is a second-level supervisor position.

Required Qualifications:

  • Three years of successful sales experience, of which at least two years must have been as a manager.

  • Excellent sales skills and demonstrated ability to meet or exceed performance standards.

  • Ability to motivate and lead direct reports.

  • AT&T will consider qualified applicants for employment in a manner consistent with the requirements of federal, state, and local laws.

  • The successful candidate will be able to perform the following with or without reasonable accommodation:

  • Ability to travel to multiple locations within a district.

  • Ability to work flexible hours, including evenings, weekends, and holidays.

  • Ability to lift up to 30 pounds during event setup.

  • Ability to operate a personal computer, wireless equipment, copier, and fax.

Desired Qualifications:

  • Four or more years of successful sales experience, of which at least two years have been as a manager in a retail environment.

  • Effective communication, presentation, and interpersonal skills

  • Strong organizational skills with attention to detail

  • Familiarity with wireless terminology and AT&T Mobility systems preferred.

Weekly Hours:

40

Time Type:

Regular

Location:

Tuscaloosa, Alabama

Salary Range:

$89,600.00 - $134,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-108855 Date posted 05/04/2026
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Benefits

Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.

  • Paid Time Off
  • Tuition Assistance
  • Medical and dental plans
  • Discounts
  • Training & Development

Learn more about benefits

Our hiring process

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Assessments

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Interview

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Conditional Job Offer

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Background Check

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