Associate Director
Traverse City, Michigan
Overall Purpose: Supervises the work of Fiber Events Leads to orchestrate and execute strategic sales events, driving fiber growth and market penetration to accelerate consumer engagement and revenue in targeted areas.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Strategic Planning and Market Analysis: Develop and implement comprehensive business and event strategies for designated market segments, conduct in-depth market research and analysis, and provide short and long-term forecasting to drive fiber growth and market penetration.
• Team Leadership and Supervision: Lead, mentor, and manage the Fiber Events team, including recruitment, performance management, training, development, and disciplinary actions, while providing overall guidance and leadership on new initiatives.
• Stakeholder Coordination and Collaboration: Engage and influence internal and external partners, including BU Leadership and other departments, to execute marketing and sales strategies, ensuring cohesive and effective event and business plan delivery.
• Performance Metrics and Evaluation: Establish, monitor, and analyze key performance indicators (KPIs) to assess the success of marketing initiatives and events, conducting thorough evaluations and providing insights and recommendations for continuous improvement.
• Budget and Resource Management: Oversee budgeting and resource allocation for events and marketing initiatives, ensuring financial efficiency, alignment with business objectives, and compliance with relevant regulations, while fostering innovation and maintaining brand integrity.
Job Contribution: Oversees operational aspects of the department, focusing on the day-to-day management of related initiatives. This role is primarily concerned with the implementation and execution of strategies developed by higher management. Typically leads entry-level and career-level staff within the organization. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates. Supervisor: Yes
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience.
Salary $80,600-$121,000
Joining our team comes with amazing perks and benefits:
•Medical/Dental/Vision coverage
•401(k) plan
•Tuition reimbursement program
•Paid Time off and holidays (at least 23 days of vacation each year and 9 company-designated holidays)
•Paid Parental Leave
•Paid Caregiver Leave45
•Additional sick leave beyond what state and local law require may be available but is unprotected.
•Adoption Reimbursement
•Disability Benefits (short term and long term)
•Life and Accidental Death Insurance
•Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
•Employee Assistance Programs (EAP)
•Extensive employee wellness programs
•Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
•Join our team and you will be on a path to leadership, coupled with a strong salary and benefits that fit your life.
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Apply today. #ConnectingOurCommunities
Weekly Hours:
40Time Type:
RegularLocation:
Traverse City, MichiganSalary Range:
$80,600.00 - $121,000.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-105084 Date posted 03/25/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
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