Director, Consumer Wireless Revenue Marketing
El Segundo, California
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
As the marketing owner for a portfolio of Consumer Wireless revenue-driving programs-including rate plans, features, and add-ons-this leader is responsible for identifying opportunities, shaping strategy, mobilizing cross-functional teams, and delivering measurable business outcomes.Operating across the Blueprint: the AT&T way of Marketing -from diagnosis andstrategythrough execution, and measurement-this role connects consumerneeds, business priorities, and marketing investments to accelerate acquisition growth and strengthen AT&T's market position.
The Director of Consumer Wireless Revenue Marketing serves as theconnectionacross Product, National Revenue Operations, Media, Creative, Analytics, Digital, Channel, and Brand teams, ensuring every marketing investment and customer experience is aligned to the opportunities that will create the greatest value for customers and AT&T.
Responsibilities
Identify and define the highest impactnear term acquisition and long-termgrowth opportunities for Consumer Wireless by leveraging customer insights, market intelligence, competitive dynamics, and performance trends.
Translate enterprise and Consumer business objectives into integratedpriorities, strategies and marketing programsaccelerate acquisition, revenuegrowth, and customer value.
Serve as the accountable marketing leader for developing end-to-end marketing plans, briefs, and go-to-market programs that align stakeholders around a common growth objective and deliver measurable business impact.
Lead cross-functional teams in bringing growth strategies to life, ensuring alignment and execution from planning and development through launch, optimization, and performance measurement.
Partneracross the Marketing & Growth Organization and key business partners-including Product, National Revenue Operations, Brand, Media, Creative, Analytics, Digital, and Channel teams-to design and deliver compelling customer experiences that drive results.
Build alignment across a highly matrixed organization, influencing decisions, navigating complexity, and connecting diverse stakeholders around a shared vision for growth.
Own marketing's contribution to Wireless Gross Adds, Revenue, and Attach Rate performance, maintaining a relentless focus on outcomes, accountability, and continuous improvement.
Monitor performance, identify opportunities and risks, and lead optimization efforts that improve customerexperienceand business results.
Translate performance insights, customer feedback, and business learnings into stronger strategies, smarter investment decisions, and future growth opportunities.
Lead, coach, and inspire a high-performing team of marketers, fostering a culture rooted in customer obsession, accountability, collaboration, innovation, and continuous improvement.
Champion Blueprint: the AT&T way of Marketing by strengthening marketing capabilities, talent, and operational excellence across the organization.
The successful candidate is a marketing expert, strategist, and growth catalyst who thrives at the intersection of customer obsession, strategic thinking, and execution excellence.They bring together people, insights, and ideas tounlock growth opportunities and turn ambitious business objectives into measurable outcomes.Success in this role is demonstrated through the ability to:
Deliver meaningful improvements in wireless acquisition, revenue growth, and attach performance.
Identify growth opportunities and translate insights into action.
Influence strategic direction and investment decisions through a deep understanding of customers, the marketplace, and business performance.
Align stakeholders around a shared vision and create momentum behind the initiatives that matter most.
Lead complex, high-visibility programs with confidence, agility, and accountability.
Build and develop exceptional teams while elevating marketing capability across the organization.
Thrive in ambiguity, challenge conventional thinking, and continuously find new ways to unlock growth.
The ideal candidate is energized by solving complex business challenges, inspired by the opportunity to shape the future of Consumer Wireless growth, and motivated by creating customer experiences that drive enduring customer-driven growth for both customers and AT&T.
Supervisor: Yes
Education/Experience: Bachelor’s degree (BS/BA) desired. 10+ years of related experience.
Our Director-Wireless Revenue Marketing earns between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Our Director-Product Marketing jobs earn between $191,400.00 - $287,200.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
- Long Term Grants and Deferred Compensation
- Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, Texas, El Segundo, CaliforniaSalary Range:
$191,400.00 - $287,200.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-114729 Date posted 07/08/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
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