Principal Sales Program Execution
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Principal Sales Program Execution (Partner)
About the Role
In this role, you will define and accelerate our Co‑Sell and Partner‑Led sales strategies, ensuring AT&T Business partners play an integral role in driving customer value and revenue growth. You will establish the strategic frameworks, sales policies, and operational processes that enable seamless selling motions across partner ecosystems. By aligning stakeholders, simplifying engagement models, and strengthening AT&T Business seller readiness, you will create a consistent, scalable approach to collaborating with partners. In addition, you will lead the partner business planning process with Segment focus—driving clarity, accountability, and performance across shared priorities—ultimately empowering partners and internal teams to win more together.
Role Accountabilities
- Develop and maintain the company’s Co‑Sell and Partner‑Led selling strategy across segments and products.
- Agree clear rules of engagement (RoE) for AT&T Business sellers, partners and co‑selling motions.
- Influence and optimize end‑to‑end processes and tools that support partner‑led and co‑sell workflows.
- Translate strategy into scalable operating models, playbooks, and guidance for both sellers and partners.
- Lead the annual and ongoing partner business planning process with internal stakeholders and partner organizations.
- Assess performance of partner-led selling and co‑sell motions, identifying opportunities to accelerate impact.
- Guide sales resource development for training, including best practices to support co‑sell engagement.
- Partner with product, operations, sales and partner teams to align strategic priorities and execution plans.
- Drive cross‑functional governance to ensure adherence to RoE and operational consistency.
- Measure and report on outcomes across pipeline generation, deal progression, and partner sales performance.
Who You Are
You are a strategic builder who brings structure, clarity, and momentum to complex partner selling motions. You enjoy connecting dots across sales, partner, and operational teams, and you thrive in roles that balance strategy with execution. You bring a mix of analytical strength, operational discipline, and the ability to influence stakeholders at all levels. Most importantly, you are passionate about helping partners and sellers win more together.
Qualifications & Attributes
Experiences:
- +7yrs experience in partner strategy or sales strategy roles
- Strong understanding of B2B sales motions including partner Co-Sell and Partner-Led motions.
- Skilled at defining sales processes and directing sales readiness materials
- Experienced running partner business planning and performance evaluation processes.
- Strong understanding of partner business models and services
Capabilities:
- Strong analytical skills with the ability to interpret performance data and drive insights.
- Excellent cross‑functional collaboration and stakeholder management skills.
- Clear communicator with the ability to simplify and evangelize complex strategies.
- Highly organized and comfortable managing multiple concurrent programs.
- Proactive, resourceful, and energized by building clarity where it doesn’t yet exist.
Representative KPIs
- YoY Partner Vol. Growth
- % Partner Vol. Target Attainment
- % Co-Sell with Preferred Partners
Primary Goals
- Develops Co-Sell/Partner-Led strategy
- Defines RoE, process & tools
- Manages Partner business planning process
Requirements
- Bachelor's degree (BS/BA) desired
- 7+ years of related experience
- Certification is required in some areas
Our Principal Sales Program Execution earns between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
Ready to join our sales team? Apply today
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-96519 Date posted 02/10/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
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Conditional Job Offer
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Background Check
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