Principal Market Developer (Government)
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.No relocation is offered.
AT&T Global Public Sector is a trusted provider of secure, IP enabled, cloud-based, network solutions and professional services to the Federal Government. We are dedicated to recruiting, developing and empowering a diverse, high-performing workforce that is passionate about what they do, committed to our shared values and dedicated to our customers’ mission.
The FirstNet program business unit is dedicated to delivering a nationwide, high-speed broadband communications network tailored specifically for America’s first responders and public safety community. As a unique initiative, FirstNet was developed to address the critical communications needs of emergency services—providing reliable, secure, and prioritized connectivity when it matters most.
Our focus centers on ensuring resilient mission-critical communications, driving innovation in public safety technology, and supporting agencies nationwide with tools to operate more efficiently and safely. By partnering with public safety agencies, industry leaders, and stakeholders, FirstNet continuously works to expand coverage, improve network reliability, and introduce new solutions that empower first responders.
The overarching mission is to equip public safety professionals with the advanced communication capabilities they need to protect communities, enhance situational awareness, and save lives—ensuring they can communicate without barriers during everyday operations and major disasters alike.
This role is responsible for managing crisis communications, supporting after action reporting and root cause analysis, and supporting ongoing process improvements for the FirstNet Authority. It involves developing strategic content for stakeholder engagement, providing timely advisories to sales teams, building and delivering training for public safety advocates, and analyzing market opportunities to drive informed growth and greater impact in public safety communications.
Job Duties/Responsibilities:
- Manage and execute crisis communications for the FirstNet Authority, ensuring timely and accurate information flow during major public safety incidents.
- Lead the creation of after-action reports and oversee root cause analysis management/consolidation to support ongoing process improvement.
- Provide proactive communications and advisories to sales teams in response to significant events impacting public safety operations.
- Develop strategic content for public safety newsletters to keep stakeholders informed and engaged on important topics and initiatives.
- Build and deliver training programs for public safety advocates to strengthen knowledge and field effectiveness.
- Analyze market opportunities to identify growth areas and support strategic decision-making.
Required Qualifications:
- Bachelor’s degree in communications, public relations, business administration, emergency management, or a related field (or equivalent combination of education and experience)
- Proven experience managing crisis communications, ideally within public safety, government, telecommunications, or related sectors
- Strong background in developing and executing stakeholder and internal communications strategies
- Demonstrated expertise in writing, editing, and producing strategic content for diverse audiences
- Ability to deliver effective training programs and educational resources, preferably for public safety professionals or advocates
- Analytical skills to assess market opportunities and support business growth strategies
- Excellent interpersonal, collaboration, and presentation skills
- Capacity to work effectively under pressure and manage multiple priorities during high-stress incidents
- Familiarity with public safety communications, broadband technology, or FirstNet’s mission is highly desirable
Desired Qualifications:
- Knowledge of regulatory and policy issues impacting public safety communications
- Track record of success in high-visibility, cross-functional project management
- Media relations or public affairs experience, especially during emergencies
Our Principal Market Developer's earn between $158,200 - $237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasIt is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-109845 Date posted 05/11/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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