Lead Product Marketing
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Key Responsibilities
Strategic Marketing Development:
• Contribute to the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T’s Home Internet portfolio (Fiber and fixed wireless).
• Use consumer data and insights to identify opportunities for growth and support the achievement of business targets.
• Collaborate with cross-functional teams to align marketing initiatives with broader corporate strategies, particularly around expanding AT&T’s Internet footprint.
• Monitor industry trends, customer behaviors, and competitive landscapes to provide recommendations for shaping marketing strategies.
• Evaluate product and commercialization business cases and new opportunities for potential marketing support
• Develop scenario planning for marketing contingencies to proactively respond to competitive and industry scenarios
Go-to-Market Strategy:
• Assist in defining and articulating product positioning, messaging, and go-to-market strategies to drive adoption of AT&T’s Fiber and fixed wireless Internet solutions.
• Collaborate with stakeholders to ensure execution of marketing strategies and identify opportunities to differentiate AT&T’s Internet offerings.
• Support the development of narratives that resonate with residential customers, emphasizing reliability, speed, and secure connectivity.
Market Research & Insights:
• Conduct research on industry trends, customer needs, and competitive dynamics within the Internet service provider market.
• Use data-driven analysis to provide insights that guide product development and marketing strategies.
• Identify opportunities for growth and customer engagement in Fiber and fixed wireless products
Performance Measurement & Optimization:
• Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives for AT&T’s Home Internet offerings.
• Use analytics to recommend adjustments to strategies based on performance metrics to improve campaign effectiveness.
• Support reporting on campaign performance and insights to inform future marketing decisions.
Industry Trends & Innovation:
• Stay informed of emerging marketing trends, technologies, and best practices within the Internet service provider industry.
• Contribute ideas to integrate innovative strategies into AT&T’s marketing approach to maintain competitive differentiation for Fiber and fixed wireless products.
Qualifications
Education:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience:
• 5–7+ years of experience in product marketing within residential technology, preferably in Internet services or telecommunications.
• Proven ability to support the development of marketing strategies and product positioning to drive growth and differentiation.
• Business case evaluation and strategic recommendations
• Marketing scenario planning experience
• Strong storytelling and communication skills, with the ability to translate technical concepts into customer-focused messaging.
Job Contribution
• Contributes to the development and execution of strategies that align with the organization’s overarching goals, specifically for AT&T’s Home Internet
offerings.
• Works hands-on to support the implementation of marketing initiatives and cross-functional collaboration.
• Typically operates in an individual contributor role or as part of a small team, without direct supervisory responsibilities.
Supervisor: No
Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-109122 Date posted 05/06/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
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Welcome to the Team!
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