Lead Product Management and Development - Digital CX
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Responsible for turning ambiguous business needs into actionable requirements that development teams can build to. Partners across research, design, and analytics to validate customer problems, defines target-state journeys across Manage, Support, and Learn, and ensures acceptance criteria are met before initiatives are declared complete. Drives requirement clarity, journey coherence, and measurable customer outcomes across the digital portfolio.
What you'll do
Business Requirements Definition: Translates business requests, executive intent, and customer research into problem statements, personas, outcomes, and acceptance criteria. Asks the questions that convert ambiguity into buildable scope — who is the customer, what job are they doing, what success looks like, and how it will be measured.
Customer Journey Ownership: Defines and maintains target-state digital journeys across Manage, Support, and Learn, spanning small business, mid-market, and enterprise segments. Ensures journeys are coherent across products, channels, and lifecycle stages, and grounded in validated customer insight rather than internal preference.
Research, Design, and Analytics Partnership: Partners with UX research, service design, and product analytics to translate qualitative insight and behavioral data into prioritized, MECE requirements. Uses research to validate that requirements address real customer problems; uses analytics to size opportunity and confirm impact after launch.
User Stories and Acceptance Criteria: Authors user stories, use cases, and acceptance criteria at the level of detail engineering teams can build to without rework. Serves as the product-side owner of Definition of Ready — no ambiguous asks enter development.
Delivery Verification and Requirement Tracking: Tracks requirements through development, partners with engineering during PI planning, sprint reviews, and demos, and confirms delivered functionality meets acceptance criteria before launch. Owns the closed loop between what was asked, what was built, and what customers experience.
Cross-Functional Alignment: Serves as the single business voice across Product, Digital, Technology, UX, Research, and Analytics. Consolidates conflicting stakeholder input into one prioritized requirement set with documented tradeoffs.
Customer Validation: Validates proposed experiences through usability testing, concept validation, and structured research. Confirms post-launch that shipped functionality moves the customer and business metrics defined in the original requirements.
AI-Enabled Requirements and Journey Work: Uses AI tools to accelerate requirements drafting, journey mapping, user-story generation, and requirement-to-delivery traceability.
Job Contribution: Recognized as the go-to owner for turning ambiguous business needs into shipped customer outcomes. Closes the gap between business intent and delivered experience by owning requirements, journeys, and validation end-to-end.
What you’ll bring
Bachelor's degree required; advanced degree preferred.
5+ years in product management, service design, UX research, or business analysis with direct experience authoring user stories and acceptance criteria for software development teams.
Demonstrated experience partnering with research, design, and analytics functions. Journey mapping and Agile/SAFe fluency required.
Supervisor: No
Our Lead Product Management & Develop managers earn between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Our Lead Product Management & Develop jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-109449 Date posted 07/10/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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