Lead, Digital Customer Growth
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Overall Purpose: Drive digital customer growth by leading site merchandising and mobile app experiences that deliver best-in-class, personalized journeys. This role ensures the right content, offers, and experiences reach customers at the right moment advancing AT&T’s purpose of connecting people to greater possibility while improving digital adoption.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
Experience & Site Management: Own the end-to-end digital experience across web and app, delivering cohesive, customer-first journeys grounded in data and insights. Lead visual merchandising and content strategy across key journeys to create intuitive, seamless experiences that guide customers to the right products and solutions.
Content & Messaging Strategy: Define messaging hierarchy, prioritization, and content strategy to ensure clear, compelling, and consistent storytelling across touchpoints. Partner cross-functionally to align on customer-focused messaging that simplifies decisions and drives action.
Site Merchandising & Growth (App Focus): Partner with App & Personalization teams to develop in-app merchandising and marketing strategies. Optimize mobile-first campaigns and experiences to drive measurable growth, engagement, and conversion through targeted, relevant interactions.
Data-Driven Optimization: Leverage advanced analytics to monitor performance, identify opportunities, and continuously improve outcomes. Lead a structured test-and-learn agenda with hypothesis-driven experimentation (A/B testing) to accelerate innovation and conversion gains.
Cross-Functional Leadership: Partner across Marketing, Consumer Technology, Product, Personalization, and Analytics to enable dynamic, audience-based experiences. Drive alignment on priorities, strategy, and execution to deliver integrated, high-impact outcomes.
Innovation & Roadmap Influence: Identify and champion new capabilities that enhance the digital experience (e.g., personalization, cross-sell, AI-driven journeys). Influence product and technology roadmaps to unlock growth and elevate customer experiences.
Operational Excellence: Lead planning, prioritization, and execution across campaigns and site/app updates, ensuring timely, high-quality delivery. Leverage CMS tools and streamlined workflows to drive speed, accuracy, and scalable execution.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead, Digital Customer Growth earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Bothell, Washington, Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-110220 Date posted 05/25/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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