Lead Commercialization
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Overall Purpose:
Drive the end-to-end commercialization lifecycle for AT&T’s products and services, accelerating revenue growth and market share by implementing innovative go-to-market strategies and driving data-driven optimization.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
- Own end-to-end lead and opportunity progression from sales-accepted through close, driving disciplined follow-up and predictable pipeline conversion.
- Monitor funnel health (conversion, cycle time, stage aging) and lead corrective actions across process, enablement, and operating rhythm.
- Set and enforce operating standards (speed-to-lead and response SLAs, CRM data quality, escalation paths) to ensure an accurate system of record and consistent seller/partner execution.
- Own lead routing and distribution strategy to align demand with territory, skills, and capacity; continuously tune rules to improve acceptance and conversion.
- Design and manage automation/AI-enabled workflows for lead qualification and next-best-action recommendations, with clear guardrails, human review where needed, and compliance-aligned controls.
- Lead cross-functional deal acceleration for priority and at-risk opportunities (structured deal reviews/win rooms), removing friction and managing escalations.
- Equip sellers and partners with role- and segment-relevant playbooks, collateral, and performance insights to improve productivity and close rates.
- Run a closed-loop improvement cycle on lead quality, scoring, enrichment, and routing—partnering with Sales, Marketing, Analytics, and Operations to refine targeting and execution.
- Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
- Performance and Strategy: Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
- Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
- Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
- Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Commercialization, earns between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: 8critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-107472 Date posted 04/22/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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Conditional Job Offer
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Background Check
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