Principal Product Manager
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Product Experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.
The Opportunity:
AT&T is redefining what it means to guarantee connectivity. The AT&T Guarantee is not just a slogan—it’s a customer promise backed by data, reliability, and transparency. The Guarantee Product Team leads the vision, strategy, and performance of this high-impact product, ensuring it consistently meets and exceeds customer commitments.
About the Role:
As the Principal Product Manager, you will lead the AT&T Guarantee product end-to-end: shaping the long-term vision, setting product strategy, and driving the full lifecycle from research and launch to adoption and continuous evolution. This is a high-impact leadership role for someone who thrives on building products that win customer loyalty, move critical metrics, and set industry standards.
Key Responsibilities:
Product Vision & Strategy:
- Define and articulate the next generation of AT&T Guarantee promises—Shape the product roadmap and align it to long term business goals.
Customer Obsession & NPS-Driven Growth
- Champion a customer-obsessed mindset across all product initiatives, ensuring customer needs and pain points are at the center of every decision.
- Analyze and translate Net Promoter Score (NPS) and other customer feedback metrics into actionable strategies that improve customer loyalty, drive revenue growth, and expand market share.
- Build out business cases and tie NPS improvements and product capabilities to profitability
Lifecycle Management:
- Oversee the entire product lifecycle: conception, development, launch, growth, maturity, and iteration or retirement.
- Continuously evaluate product performance, gather customer feedback, and implement enhancements to maximize customer value.
- Ensure robust processes for product updates, feature releases
Competitive Analysis & Market Leadership:
- Analyze industry trends and competitor offerings. Identify differentiators and develop strategic responses to maintain and expand market leadership and play to win customers.
Cross-Functional Leadership:
- Collaborate with executive leadership, business units, Engineering, Network, Marketing, and Customer Experience teams to deliver a seamless and trustworthy customer experience.
Qualifications:
- Bachelor’s degree (BS/BA) required; advanced degree preferred.
- 10+ years of experience in product management or product marketing, ideally in telecom, consumer tech, or subscription-based services.
- Proven track record of leading complex products through the full lifecycle, from vision and strategy to execution and optimization.
- Superior executive communication, data-driven decision making, and cross-functional leadership skills.
- Deep customer-first mindset and a passion for transforming insights into measurable business impact.
Bonus: Product marketing experience—such as go-to-market planning, product positioning, or driving customer adoption strategies—is a plus
Supervisor: No
Our Principal Product Manager earns between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-89780 Date posted 11/21/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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Conditional Job Offer
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