Principal Product Manager & Strategist
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
The Principal Product Management & Development Strategist on the Out of Home Connectivity Mobility Network Product Management team, you’ll be joining a team that is driving the strategy, development, and launch of some of AT&T’s most innovative consumer network experiences—including AT&T Turbo, 5G and 5G Standalone, satellite connectivity, eSIM connectivity solutions, improved coverage at home and on-the-go, and other next generation products that shape how our customers connect every day.
In this role you will be responsible for shaping and delivering out‑of‑home connectivity experiences that align with our broader product vision—creating solutions that drive sustainable growth while consistently delighting customers with seamless, reliable ways to stay connected wherever they are. You will be responsible for defining and orchestrating the long-term product strategy for consumer-facing products, acting as the primary thought leader for high-impact initiatives. You will use deep market and competitive insights to ensure alignment with business objectives, deliver high-quality solutions, and maximize customer value.
As Principal Product Manager, typical tasks may include, but are not limited to, the following:
• Shapes long-term product strategy and vision for mobility products, ensuring alignment with customer needs, market opportunities, and company objectives.
• Serves as the primary product advisor to executive leadership, influencing enterprise investment priorities, frames trade-offs & risks, influences technology evolution, and sets the customer experience direction.
• Identifies and leads the resolution ofambiguous, complex problem spaces where the path forward is unclear and requires original thinking, experimentation, and cross-domain synthesis.
• Leads cross-functional execution of novel ideas and product concepts, evaluating opportunities through business cases, financial modeling, stakeholder alignment, and feasibility assessments.
• Conduct deep market and competitive research to identify trends, unmet needs, addressable revenue potential, customer segments, and positioning opportunities that inform strategic prioritization for new products or features.
• Develop and maintain a clear product roadmap and vision, prioritizing features and enhancements based on customer insights, business impact, and technical considerations.
• Own end to end requirements definition, including requirements or user stories, feature specifications, acceptance criteria, and cross functional alignment. Translate and document customer and technical requirements into final product designs. Drive prioritization for new products, services, and/or enhancements.
• Drive and support technical delivery with technical product managers and engineers throughout development of platforms, services, tools, or capabilities to ensure high quality delivery that meets customer and business needs.
• Force multiplier for go-to-market planning, raising product thinking and execution quality by partnering with marketing, PR, sales, and support teams to craft messaging, launch plans, and customer facing assets.
• Plan and execute product launches, coordinating cross functional readiness across technology, operations, marketing, and customer care.
• Monitor product performance post-launch, using data and customer feedback to optimize, iterate, and guide future enhancements.
• Define and drive initiatives to grow revenue and margin, ensuring alignment with market needs and business objectives.
• Engage directly with customers and internal stakeholders to gather insights, validate concepts, and ensure products deliver meaningful value.
• Manage the entire product lifecycle from initial concept through development and launch, ensuring seamless transitions through each stage and ongoing product performance. Monitors, measures, and enhances customer experience. Ties success measures and outcomes to enterprise-level metrics. Responsible for managing budgets, acquiring estimates, and handling requests for funding through the capital process to have technical product management support to build solutions.
• Collaborate with business, technology, and other third-party stakeholders including Supply Chain, IT/Software Development Product Managers, Network Development, Legal, Pricing Teams, and Product Operations Teams. Provide thought leadership across peers in the Business, FirstNet, and Prepaid Teams ensure delivery of a durable product that meets the needs of our customers and company objectives with high-quality execution.
Preferred Experience: Preferred candidates will be an expert in their field, with a track record of solving complex and ambiguous strategic problems. They should have hands‑on experience driving product‑led revenue growth with compelling product concepts—using data to prioritize opportunities, optimize performance, and evolve offerings in ways that expand customer value, strengthen market position, and deliver sustainable business results.
Desired Product Management Skills: A strong candidate will have tangible examples of their strengths and experience in these skillsets:
• Customer understanding and insight
• Cross-team evangelism and collaboration
• Product differentiation
• Product vision and strategy
• Prioritization
• Measuring product performance
• Business case development
• Lifecycle management
• Technology understanding
• Product definition and requirements
• High owner execution
Desired Product Manager Traits: A strong candidate will have tangible examples of how they understand and exhibit these traits and qualities:
• Customer-centric
• Competitive
• Business acumen
• Strategic vision
• Entrepreneurial
• Innovative
• Passion
• Ownership mindset
• Grit/resilience
• Commitment
• Decisive
• Bias for action
• Adaptive/flexible
• Curious
• Analytical
• Problem solver
• Solution oriented
• Challenging
• Creative
Job Contribution: An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs/implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.
Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.
Our Principal Product Manager & Strategist earns between $141,300 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, Georgia, Dallas, TexasSalary Range:
$141,300.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-98188 Date posted 02/20/2026
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