Principal Product Management & Develop
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
About AT&T
Join AT&T and help shape the future of business connectivity. Our Business Product Management & Development organization delivers innovative, reliable technology solutions that enable businesses to operate, grow, and compete more effectively. We focus on building integrated connectivity, mobility, security, and value‑added solutions that simplify complexity and create meaningful value for our customers. At AT&T, you won’t just imagine what’s next, you’ll help build it.
Job Summary:
This role leads the end‑to‑end lifecycle of Small and Mid‑Market (SBMM) business products and bundled solutions, spanning strategy, development, launch, and in‑market performance. The position oversees integrated offerings across wireline, broadband, mobility, security, and value‑added services, translating B2B customer insights, market dynamics, and technical requirements into clear product definitions, business cases, and prioritized roadmaps.
The role is ideally suited for product leaders with experience operating in telecommunications or adjacent technology‑driven industries, including environments with complex pricing, bundling, and go‑to‑market models.
Overall Purpose:
The Principal Product Manager is responsible for leading the strategy, development, bundling, execution, and lifecycle management of SBMM products and services. This role ensures offerings align with customer needs, competitive dynamics, and AT&T business objectives. The position oversees business cases, financial impacts, and value propositions to maximize customer value, with a strong emphasis on integrated connectivity, mobility, and value‑added service bundles designed for SBMM customers. While focused on SBMM, the role also supports solutions across Small Business, Mid‑Market, Enterprise, and Global Business segments.
Key Roles and Responsibilities
Product Lifecycle Management:
- Lead the full lifecycle of SBMM products and bundled offers from concept through development, launch, in‑market optimization, and end of life
- Design and evolve integrated SBMM bundles combining wireline connectivity, broadband, mobility, security, and value‑added services
- Manage budgets, cost estimates, and capital funding requests supporting product development
- Partner with design, engineering, operations, sales, and marketing teams to ensure successful launches and scalable execution
- Monitor performance and deliver data‑driven recommendations based on customer behavior, competitive trends, attach rates, and financial results
Requirements Definition & Business Case Development:
- Translate customer needs, operational insights, and technical requirements into clear product definitions, design documentation, user stories, and acceptance criteria
- Develop comprehensive business cases outlining revenue potential, cost models, pricing assumptions, and competitive positioning
- Prioritize roadmap features that improve customer experience, drive adoption, and streamline operational processes
- Ensure requirements are well documented and aligned with internal capabilities and market demand
Market Research & Competitive Analysis:
- Conduct in‑depth market and competitive research to identify trends, customer segments, whitespace opportunities, and areas for enhancement
- Evaluate revenue and volume potential using scenario modeling for pricing sensitivity and attach rates across mobility, wireline, and value‑added services
- Leverage customer insights, sales feedback, and usage analytics to guide strategic decisions and lifecycle optimization
- Apply findings to influence long‑term product strategy and growth opportunities
Product Roadmaps & Performance Management:
- Create and maintain detailed SBMM products and bundle roadmaps aligned to strategic priorities and customer needs
- Drive coordination across wireline, mobility, security, and value‑added services to enable cohesive, timely launches
- Produce service guides, product documentation, dashboards, and performance reports to track outcomes and identify opportunities to grow revenue and margin
- Lead cross‑functional initiatives that improve customer lifetime value, operational efficiency, and overall portfolio performance
Cross‑Functional & Partner Collaboration:
- Partners with Technology Development, UX Design, Legal, Contracting, Pricing, Product Marketing, and external technology partners to deliver integrated solutions
- Collaborate with pricing teams to develop competitive, profitable strategies for standalone and bundled offerings
- Work closely with UX teams to ensure customer‑centric design aligned with technical and operational constraints
- Engage vendors and partners to optimize cost structures and enhance product capabilities and value
Job Contribution:
This role is recognized as a subject‑matter expert with strong business acumen and strategic insight across connectivity, mobility, and bundled solutions. The position leads large‑scale initiatives with significant organizational impact and frequent executive visibility. The role provides thought leadership, mentors others, and influences decisions across multiple teams while operating with minimal oversight.
Qualifications:
- Experience in telecommunications, network‑based services, or enterprise technology environments strongly preferred
- Prior experience developing or managing products at a communications service provider, technology provider, or comparable B2B organization is a plus
- Relevant certifications may be required in certain areas
Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.
Our Principal Product Management & Develop earn between $158,200 - $237,400 Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.
And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-99671 Date posted 02/24/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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