Lead Product Marketing
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
As a Lead Product Marketing – AT&T Prepaid, your
tasks may include, but are not limited to, the following:
- As an experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
- Leads significant projects with strategic autonomy, influencing executive decisions.
- Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Key Responsibilities
Support the end‑to‑end product development lifecycle for AT&T Prepaid initiatives, including requirements gathering, project documentation, governance readiness, launch coordination, and post‑launch performance tracking.
Manage and drive project plans, ensuring milestones, risks, dependencies, and deliverables are tracked, escalated, and delivered on time.
Coordinate across internal partners—including Network, IT, Customer Experience, Operations, and Vendor teams—to ensure readiness for new product and feature launches.
Assist with operational processes such as activation flows, SIM/eSIM operations, rate plan builds, system updates, and troubleshooting cross‑functional issues.
Support test planning and execution for new capabilities across AT&T systems and prepaid platforms.
Contribute to business case inputs, operational assessments, and data analysis to support decision‑making.
Maintain documentation, process guides, project artifacts, and status updates for internal consumption.
Help ensure compliance with AT&T product development governance, operational policies, and cross‑functional intake processes.
Required Qualifications
Strong project management skills with experience managing complex, multi‑stakeholder initiatives.
Ability to translate business requirements into technical and operational deliverables.
Excellent communication, organizational, and problem‑solving abilities.
Experience working in cross‑functional environments.
5+ years project management experience
Preferred Qualifications
Technical and/or network experience (e.g., network features, provisioning, SIM/eSIM, device operations, system integrations).
Knowledge of AT&T products, prepaid offerings, and internal systems (e.g., OPUS, activation tools, network, rate plan systems, reporting tools).
Familiarity with AT&T project management and governance frameworks
Understanding of prepaid customer lifecycle, device activation operations, or cross‑carrier technology (as reflected in PD&O responsibilities and operational domains).
Experience collaborating with product, marketing, network, IT, operations, or vendor management organizations within AT&T.
Supervisor:
- No
Education:
- Bachelor’s degree (BS/BA) desired.
Experience:
- 5+ years of related experience.
- Certification is required in some areas.
Compensation Offered:
Our Lead Product Marketing earns between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$128,400.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-99554-1 Date posted 02/04/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
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