Lead Digital Customer Growth
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Job Description:
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
About this role
To win in the connected world, AT&T needs a best-in-class digital experience. This means we need transformation leaders who can analyze current-state business processes to identify gaps, inefficiencies, and opportunities for improvement in support of the organization’s digital transformation goals.
In this highly visible role, you will serve as a member of AT&T’s Digital Planning & Operations team responsible for resolving issues that impact customers and business outcomes. You’ll drive large-scale change initiatives, create and institutionalize a framework for process design and rollout, and act as the primary facilitator for cross-functional collaboration. This role will require leading program management, change management, and practical digital knowledge.
The ideal candidate will be a dynamic team player with a deep understanding of project management and change management best practices. The candidate should demonstrate a strong interest in transforming AT&T’s digital organization, supported by expertise in digital strategy, platforms, data, and performance-driven execution.
This work will require the individual to work with digital leaders and their peers in the Business Units., analysis of the organization from an operational and strategic lens, and excellence in the delivery of executive level presentations and organization-wide communications.
Key Responsibilities
Develop and implement a comprehensive change management strategy that support the overall objectives of key digital transformation initiatives
Engage with key stakeholders at all levels of the to understand their needs, concerns, expectations and develop strategies to address these and gain their support for the transformation initiatives
Organize communication plans to ensure that all stakeholders are informed about the changes, their impact, and the benefits they will bring to the organization
Monitor and evaluate the progress of digital initiatives, establishing metrics and reporting mechanisms to track progress, identify issues, and implement corrective actions as needed
Develop a robust system for maintaining and managing feedback and response handling processes
Perform deep analysis of the organization from an operational and strategic lens to understand key organizational needs
Deliver excellent executive level materials and organization-wide communications
Skills Needed
Strong strategic thinking and problem-solving skills
Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels of the organization
Experience with program management methodologies, such as Six Sigma, Agile, or CPM a plus
Collaborative; willing to roll up their sleeves with the team
Able to drive positive cultural change at AT&T
Education & Experience
Bachelor’s degree in Marketing or a related field
Experience working at a large multi-product company
A minimum of 5 years of transformation experience
Proven change management skills, including the ability to coordinate cross-functional teams and manage end-to-end delivery of complex initiatives
Location: Dallas, TX (Must be able to work out of our office location minimum 5 days per week)
Our Lead Digital Customer Growth earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-102349 Date posted 02/25/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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Background Check
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