Lead Commercialization
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Lead Commercialization – Strategic Programs
We’re looking for a strategic program owner to lead high-impact initiatives across our Indirect channel partner ecosystem. This role sits at the center of partner enablement—bringing together cross-functional teams to deliver a consistent, high-quality partner experience and ensuring our most important channel programs operate with clarity, discipline, and measurable impact. You’ll be the single-threaded leader for several connected programs (funding, training events, sponsorships, and partner-facing content). The work is intentionally unified so partners experience a seamless strategy, consistent messaging, and coordinated execution.
Responsibilities:
Partner training, events, advisory councils & sponsorship strategy - You’ll design and deliver partner experiences that strengthen relationships, increase readiness, and drive adoption of strategic priorities.
- Lead planning and execution for regional partner events, advisory councils, and local activations
- Own event strategy and experience design: run of show, speaker coordination, content development, production partnership, and post-event follow-through
- Coordinate sponsorship investments across partner ecosystems to expand reach and strengthen visibility in the channel community
- Shape messaging that reflects channel evolution, partner feedback, and business priorities
Partner-facing content strategy and enablement assets - You’ll be the strategist behind the assets partners use to market, position, and execute—translating partner needs into clear requirements and driving delivery with content and product teams.
- Define the partner content roadmap (campaign playbooks, messaging, toolkits, portal-ready assets, communications)
- Partner with sales execution, sales, and product teams to ensure content is current, usable, and aligned to priorities
- Consult directly with solution providers to understand their go-to-market motions and tailor enablement accordingly
- Drive continuous improvement through partner feedback loops and performance insights
Market Development Funds (MDF) program leadership - Lead the end-to-end MDF program for the Alliance partner ecosystem—ensuring partners understand how to earn and use funds, claims are processed accurately and on time in alignment with program guidelines.
- Serve as the primary decision-maker and day-to-day contact for partner principals on MDF strategy and execution
- Manage quarterly program operations (awards, claims intake, validation, reimbursement, reporting)
- Guide partners on high-impact, guideline-aligned activities (events, industry shows, lead management tools, partner marketing motions, operational enablement)
- Track utilization and effectiveness, using partner performance trends to improve program design
What we’re looking for:
- Proven experience owning strategic programs in Indirect channels (Alliances, agents, VARs, distributors, or partner ecosystems)
- Strong background in building and operating partner programs (funding governance, enablement, communications, training/events, sponsorships)
- Confidence working directly with partner principals and internal executives; skilled at influencing without authority
- Operational rigor: process design, compliance-minded program management, dashboards/metrics, and continuous improvement
- Excellent storytelling and executive communication skills—able to translate strategy into simple, actionable plans
Nice to have:
- Experience with MDF (Market Development Funds), partner marketing governance, or channel incentives
- Familiarity with partner portals, content lifecycle management, and event production workflows
This role is ideal for:
- A leader who builds partner through program participation, earning positive feedback, and creating repeat engagement across events, training, and advisory forums.
- Translates strategy into usable tools by increasing adoption of partner resources (portals/assets), strengthening partner readiness, and accelerating uptake of priority initiatives.
- Align teams and deliver consistently by clarifying owners, surfacing risks early, and keeping leadership informed with decision-ready updates.
- Ensures clean, disciplined execution through accurate, on-time processing and clear reporting across MDF and partner program workflows.
Job Contribution:
- Experienced professional recognized as an expert able to solve complex issues.
- Exercises strategic autonomy in directing large‑scale, complex projects.
- Shapes and guides executive decisions through strong strategic insight.
- Mentors emerging talent, shapes and executes multi‑year strategic plans, and serves as a key collaborator with senior leaders across the organization.
Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Commercialization, earns between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-101702 Date posted 02/20/2026
Benefits
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- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
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