Director of Engineering – Decision Intelligence Platform
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. Relocation is offered.
Director of Engineering – Decision Intelligence Platform
About AT&T:
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.
About the Team and the Role:
The Platform Engineering team within the Consumer Technology eXperience (CTX) organization delivers reliable, scalable, and high-performance platforms and solutions across omnichannel. We adapt to customers' evolving needs by adhering to industry best practices, continuously enhancing our offerings, and embracing innovative technologies.
The Director of Engineering – Decision Intelligence Platform will lead the strategy, architecture, build, and scaling of an AI/ML-driven Decision Intelligence platform that powers enterprise decisioning (Next Best Action/Next Best Offer), journey management, and real-time personalization across digital and assisted channels. This leader will be accountable for establishing a robust data-and-model foundation (streaming + batch), a reusable decisioning layer, and low-latency activation services that translate customer signals into context-aware experiences in milliseconds.
The ideal candidate will have a proven track record of managing high-performing engineering teams, driving innovation, and delivering scalable solutions that enhance marketing effectiveness and operational efficiency.
What You’ll Do
Strategic Planning & Vision
- Set vision and roadmap for an AI/ML-driven Decision Intelligence platform enabling NBA/NBO, journey orchestration, and real-time personalization across channels.
- Partner with Marketing, Product, Analytics, and Business leaders to prioritize high-impact use cases and deliver measurable outcomes (uplift, conversion, churn, CLV, cost-to-serve).
- Define the reference architecture across event streaming, identity, feature store, MLOps, decision services, and activation—optimized for low latency, scale, governance, and explainability.
- Evaluate and adopt new capabilities (real-time inference, bandits/experimentation, privacy-enhancing techniques) based on business value and operational readiness.
Team Leadership & Development
- Build and lead a high-performing org across software, data, ML, and analytics; drive a platform culture of reusable components, productized APIs, self-service tooling, and operational excellence.
- Drive execution via clear OKRs, prioritization, dependency management, and cross-functional operating rhythms with MarTech, IT, Governance, Security, and channel teams.
Technical Implementation, Delivery & Optimization
- Deliver core platform capabilities: batch/streaming pipelines, real-time signals ingestion, identity/profile, feature pipelines (online/offline parity), model serving and monitoring (drift), decision engine (models + rules + constraints), and orchestration/activation integrations.
- Integrate with enterprise systems (CRM/CDP/CMS/commerce/data platforms) using API-first and event-driven patterns.
- Implement closed-loop measurement and optimization through experimentation, performance reporting, and feedback pipelines to continuously improve decision policies and models.
- Own reliability and compliance: privacy-by-design, data integrity, auditability, observability, CI/CD, SRE practices, and 24x7 SLAs/SLOs (incident response, runbooks, resilience testing).
What You’ll Bring
Experience & Background
- 15+ years in technology, including 8+ years leading cross-functional teams across engineering, data, and ML for customer-facing platforms.
- 10+ years building cloud-scale data platforms (lake/warehouse, ETL/ELT, streaming).
- Proven integration with MarTech/CDP/journey orchestration and activation ecosystems (Adobe/Salesforce/Marketo/HubSpot or similar), focused on real-time activation and personalization.
- End-to-end ownership of platform architecture through production operations, including governance and lifecycle management.
Leadership & Strategic Skills
- Strong record of building high-performing teams (including managers of managers) and aligning business and technical stakeholders.
- Product/platform mindset with disciplined prioritization to drive adoption and measurable customer outcomes.
- Clear communicator who can explain NBA/NBO, experimentation, and model risk to non-technical audiences.
- Ability to manage competing priorities while maintaining quality, security, and reliability.
Technical Skills & Proficiency
- Expertise in cloud-scale distributed systems and low-latency, high-throughput real-time decisioning (API-first, event-driven architectures; Azure/AWS/GCP).
- Hands-on experience with key stack components:
- Adobe Experience Platform (AEP) (RT-CDP, AJO, Target, CJA)
- Streaming (Kafka, Flink, Spark or equivalent)
- Data platforms (Snowflake/lakehouse), strong SQL and NoSQL
- Microservices (Java/Node), Kubernetes, API gateway/service mesh patterns
- Observability & reliability (logs/metrics/traces, alerting, SLO/SLA management)
- Deep understanding of Decision Intelligence patterns: NBA/NBO, orchestration, eligibility/constraints, frequency capping, and omnichannel policy consistency.
- Proven production ML delivery: feature engineering, feature store parity, model building, model serving, MLOps, monitoring/drift, retraining, and experimentation (A/B, uplift; bandits where appropriate).
- Strong modern engineering practices: Agile/SAFe, DevOps/MLOps, CI/CD, IaC, secure-by-design, and automated testing for data/ML/decision logic.
- Experience using AI coding assistants to accelerate delivery while maintaining code quality and ownership.
- Ability to build measurement and reporting for decision performance (KPIs, funnels, offer/model performance, closed-loop feedback).
Our Director-Technology, earns between $210,600-$316,000 USD Annual, 19% bonus, & RSU's. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone.
#LI-Onsite – Full-time office role-
Ready to join our team? Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
USA:TX:Dallas / Two AT&T Plaza (211 S Akard St) - Dat:211 S Akard StSalary Range:
$210,600.00 - $316,000.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-101365 Date posted 03/05/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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