Director - Digital Customer Growth
Dallas, Texas
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
The Director of Digital Customer Growth leads strategy, execution, and operational excellence for large‑scale digital platforms that power customer experiences across att.com and related digital channels. This role drives product vision through daily and Product Launch delivery, balancing customer outcomes, business objectives, and technical rigor, while partnering closely with Engineering, Marketing, Analytics, Platform, and Operations teams.
Key Responsibilities
Own end‑to‑end deployment strategy and execution for critical, customer‑facing digital platforms, with accountability for performance, reliability, scalability, and operational readiness.
Lead, coach, and develop a team of execution managers and release leaders, establishing clear priorities, execution standards, and measurable outcomes.
Drive governance for complex release and deployment workflows, ensuring auditability, operational discipline, and effective risk management across environments.
Partner cross‑functionally with Engineering, Marketing, Analytics, Platform, and Operations teams to deliver integrated, high‑impact digital solutions.
Champion data‑driven decision‑making, leveraging performance metrics to guide prioritization, optimization, and continuous improvement.
Serve as a senior stakeholder for cross‑organizational initiatives, providing leadership alignment, executive communication, and decisive issue resolution.
Continuously improve operating models, tools, and processes to reduce friction, improve efficiency, and accelerate time‑to‑value.
Leadership & Impact
Operates with a strong enterprise mindset, balancing speed, quality, and scale.
Sets a high bar for operational excellence, accountability, and execution rigor.
Builds and sustains high‑performing teams through coaching, mentorship, and clear ownership.
Recognized as a trusted partner and leader across business and technology organizations.
Required Qualifications
Bachelor’s degree or equivalent experience
10+ years of experience in technical product management, digital platform delivery, or large‑scale execution leadership
5+ years of experience in people leadership roles, including managing managers or senior leaders
Proven experience leading complex digital releases and deployment ecosystems
Strong cross‑functional leadership experience partnering with Engineering, Product, Marketing, Analytics, and Platform teams
Demonstrated ability to operate at both strategic and executional levels
Preferred Qualifications
Experience supporting high‑traffic consumer digital platforms
Strong background in modern delivery models, CI/CD, and operational governance
Experience driving process transformation and tooling modernization
Technical & Platform Experience
Content & CMS
Sanity.io
Adobe Experience Manager (AEM)
AJO for Personalization Journeys
Adobe Analytics
Catalog & Commerce
Commerce Tools
ATG Catalog
Work Intake & Tracking
Workfront (daily release intake, task execution, approvals)
JIRA (Akamai tickets, routing, configuration)
Testing & Validation
Cross‑browser and device testing tools
Release & Runtime
Akamai (CDN, redirects, edge configuration)
RoCache (cache management)
Production publishing and release verification tools
Digital Asset Management
Aprimo DAM
Technologies (Preferred)
JAVA, Javascript, React, Html, CSS
Orchestration knowledge
Our Director - Digital Customer Growth earns between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, Georgia, Bothell, Washington, Dallas, TexasSalary Range:
$171,000.00 - $287,200.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-107343 Date posted 04/22/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
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Conditional Job Offer
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Background Check
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