Director-Cricket Sales
Bothell, Washington
Job Description:
Director – Cricket Sales
Role Overview
The Director, Cricket Sales, is an executive leader responsible for driving growth and maximizing Cricket’s market impact across a diverse, multi-state territory in the Northwest and Western U.S. This role requires deep expertise in the wireless industry and a proven track record managing complex, partner-owned authorized retail networks. You will set and execute strategies, build high-impact relationships with authorized retailers, and tailor engagement approaches to regional demographics and market dynamics. This position is based in our Bothell, WA location
Office presence is required several times per month along with in-territory travel. Relocation assistance is offered to well-qualified candidates.
Key Responsibilities
- Territory Leadership: Own sales strategy, execution, and performance across WA, OR, HI, AK, ID, CO, ND, SD, and WY, ensuring regional objectives are met or exceeded.
- Channel Partner Management: Serve as the primary executive contact for authorized retailer partners in the region. Foster strong, trust-based relationships with partner owners and their leadership teams, addressing retailer segmentation and unique business models.
- Market & Demographic Insight: Analyze market trends and regional demographic data to inform engagement strategies and optimize sales programs tailored to local customer profiles.
- Sales Strategy & Performance: Develop and implement sales initiatives, monitor KPIs, and drive revenue growth through indirect, partner-owned retail channels.
- Cross-Functional Leadership: Collaborate with Marketing, Product, and Finance to execute cohesive go-to-market strategies and promotional campaigns suited to regional needs.
- Budget & Resource Optimization: Manage sales budgets and allocate resources strategically to maximize ROI across a geographically dispersed territory.
- Travel & Field Engagement: Travel within the assigned region to build retailer relationships, support field teams, and ensure brand consistency and execution at the point of sale.
- Team Leadership: Lead, mentor, and develop a diverse team of sales leaders and professionals, ensuring high engagement and performance across the territory.
Required Qualifications
- Minimum 10 years of progressive sales leadership experience within the wireless industry or a closely related field.
- Demonstrated success managing multi-state or large regional sales territories, preferably with partner-owned or franchise retail models.
- Deep understanding of authorized retailer operations, segmentation, and engagement strategies.
- Strong analytical capability to interpret market and demographic data, shaping effective sales and engagement strategies.
- Proven ability to travel extensively within the region.
Preferred Qualifications
- Bachelor’s degree (BS/BA) preferred.
- Experience in the wireless, telecommunications, or consumer electronics industries.
- Proven ability to drive innovation in sales strategies and channel partnerships.
Key Traits
- Relationship-driven executive with the ability to influence, inspire, and engage diverse external partners.
- Strategic thinker who can balance big-picture vision with hands-on execution in the field.
- Highly adaptable and culturally aware, with a nuanced approach to regional market differences.
- Strong communicator and collaborator, adept at leading cross-functional and geographically dispersed teams.
- Visionary leader and strategic thinker with a track record of driving transformative sales outcomes.
What Success Looks Like
- Achievement of sales and growth targets across all assigned states.
- Deep, productive relationships with authorized retailer partners, leading to increased market share and brand loyalty.
- Regionally tailored sales and engagement strategies that resonate with diverse customer demographics.
- High-performing, motivated sales teams and strong field execution.
Compensation and Rewards
Our Director, Cricket Sales earns between $134,600 and $201,800 annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
- Long Term Grants and Deferred Compensation
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you will lead transformation surrounded by trailblazing industry leaders like you. You will be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you are at in your career trajectory, you will be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you will be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Bothell, WashingtonSalary Range:
$134,600.00 - $201,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-97828 Date posted 01/23/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.