Principal UX Researcher
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
As a principal user research, you will be a highly valuable strategic partner in defining and creating innovative products across a variety of domains. You will lead user research programs across the entire lifecycle of a product. You also excel as a design strategist, and can support end to end service design to play a crucial role in informing what we build and how we design the experiences.
About You
You’ve done this many times before, successfully, and you can’t wait to do it again, this time on one of the world greatest communications platforms, with significant freedoms and the ability to make an impact at massive scale.
You love the research process: planning, executing, synthesizing data, and socializing insights. You have broad experience with different qualitative research, know when and where to deploy different methodologies, and championing what is right for the user.
You are also a Renaissance designer – with the proven skills and passion to dig into design strategy, service design and stakeholder management to champion and deliver on the needs of our users
What you excel at:
· Expertise in qualitative research – from discovery to usability and everything in-between – and a proven track record of research impact throughout a product lifecycle. You relentlessly pursue high-quality insights to inform product and design and contribute to new product ideas.
· You' re a great communicator - articulate and confident. Ability to translate reports in digestible formats and socialize findings into product recommendations. You are also comfortable and confident in being able to advocate for what should and shouldn't be included in product releases.
· You are also able to translate your thoughts to designs – frameworks, journeys, and blueprints – to help drive alignment with stakeholders.
· You’re a systems thinker and service designer, with the ability to synthesize the desired service experience into a visual framework that includes insights and hypotheses that will guide service efforts, and deliver strategy on how to provide a more seamless font-line staff and customer experience.
· Actively identify and track metrics / trends relevant to company and product goals. You’re a pro at identifying research needs and strategically aligning them to meet product/business needs, planning and executing research, synthesizing insights from the data, and facilitating activities to involve and align key stakeholders.
In addition to the above, other key roles and responsible may include, but are not limited to, the following:
· Strategic Research Planning and Execution: Develop and implement comprehensive research plans and methodologies to gather user insights that inform high-level design and product decisions across the organization.
· Advanced Data Analysis and Strategic Reporting: Analyze and interpret complex research data to identify patterns, trends, and actionable insights. Compile findings into strategic reports and presentations, effectively communicating insights and recommendations to senior stakeholders.
· Cross-Functional Collaboration and Influence: Collaborate closely with cross-functional teams, including designers, product managers, and developers, to integrate user research findings into the design and development process. Influence strategic decision-making through research insights and perspectives.
· Development of User Personas and Research Artifacts: Create detailed user personas and journey maps based on comprehensive research data. Produce research artifacts such as insight briefs, journey maps, affinity diagrams, and usability reports to support strategic design decisions.
· Continuous Improvement, Innovation, and Advocacy: Continuously iterate on research methods and processes to ensure they remain effective and innovative. Maintain a repository of research findings, stay current with the latest UX research methodologies, tools, and industry trends, and champion user-centered design principles and methodologies, ensuring ethical and effective research practices.
Minimum Qualifications
Experience as a team-builder and servant-leader with a track-record of people management, team development, recruiting and team building successes.
8+ years of experience in the research field, working collaboratively across functions: product, engineering, design, marketing, data science, and sales.
Our principal user researcher Tearn between $139,900 - $279,800 annually. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’Il be empowered to go above and beyond
- making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you' re at in your career trajectory, you’’Il be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you' Il be a part of something greater, do incredible
things and be rewarded with a chance to change the world.
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-72842 Date posted 08/07/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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