Principal Product Designer
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
About our team:
You have the unique opportunity to be a part of an innovative product team—discovering customer problems and applying solutions to new and existing products that will drive AT&T’s future growth.
Reporting to the AVP of Product Design and Innovation for Mass Markets, you will join a team of product designers, UX researchers, and product managers. Our Product and Innovation Design team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. This new discipline and organization report to the CPO, offering a unique opportunity to shape the future of product design.
In this fast-paced environment, we know that our people will make all the difference in our success. We need energy, curiosity, and a relentless focus on outcomes for our customers and our business.
What you’ll do
Using a combination of skill, creativity, and leadership, you’ll guide your product team to ensure desirability and exceptional product usability and user interaction by designing, prototyping, and iterating on UI/UX, incorporating customer feedback, and collaborating closely with the development team throughout the product lifecycle.
This role is responsible for helping shape and communicate the product vision, roadmap, and progress from a user experience perspective to executive leadership and peers alongside product managers and researchers.
Key Roles and Responsibilities:
Design with a product orientation:
In addition to being deeply aware of the customers you’re designing for and their needs, you’ll also incorporate business and engineering concerns and constraints into the product’s design by collaborating closely with product managers and engineers daily.Plan and conduct UX research and apply insights:
Plan and execute generative and evaluative UX research studies with customers and translate those insights into actionable product insights, recommendations, and designs from product discovery through product delivery.Design a holistic product strategy and user experience:
Use storytelling, prototypes, and more to convey the product vision and features, embracing rapid experimentation along the way. You are accountable for the overall product experience and user interactions, ensuring desirability of the product strategy and usability at all touchpoints.Rapid design and prototyping:
Minimize waste by testing ideas quickly to determine if a solution is worth building. Assess product risks, evaluating the value, usability, viability, and feasibility risks early in the process.Facilitate early and continuous involvement in development:
Continuously ship UI/UX designs to engineering for production and maintain involvement throughout the product development lifecycle. Ensure instrumentation, monitoring, and experimentation capabilities are in place to support design improvements that enable continued product success.
Who you are
As a Principal Product Designer, you should be:
Able to tell compelling stories about your team’s work to senior leaders up through the C-suite with strong design rationale and facilitated buy-in with your product and technology partners
Great at wrangling complex problems and finding clarity and simplicity in ambiguous problem spaces
Strategic about identifying and pursuing opportunities to organize and create holistic, compelling product design at scale
Capable of understanding core business model and engineering terms, and conversant in other disciplines to advance design within the context of our business and engineering partners
Passionate about advancing AT&T’s product and design practices across the company, and especially with non-designers—educating and persuading others on the value of modern design within the product operating model inside and outside of AT&T
We’d love you to apply to this role if you:
Have 10+ years of product design experience
Are an expert in the product design field with advanced knowledge and experience shaping company and product strategy and objectives
Can independently plan, execute, and communicate design activities, milestones, and risks that design is focused on while coordinating those plans with product and technology leads
Have led design teams to discover and launch new products at scale
Experience in concept ideation, design strategy, and digital prototyping. Must be very comfortable with graphic design and interactive tools such as Figma, Adobe Creative Suite, and AI tools like ChatGPT, Loveable, and LLM-driven tools (And have the drive to always learn and experiment with new tools).
Can work autonomously and independently, frequently engaging product and engineering to ensure product success
Have a strong portfolio of product design work and a track record of shaping product strategy and significant business outcomes as a result
Well-versed in user-centered methodologies and design thinking. You design for consumer needs first and foremost. Oh, and you’re great fun to work with.
Locations: This position is in Dallas or Austin. There is no relocation assistance provided.
Supervisory: No
Our Principal Product Designer earns between $158,200 - $237,400. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salaries within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Austin, TexasSalary Range:
$158,200.00 - $237,400.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-86726-1 Date posted 10/15/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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Background Check
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