Marketing Lead, Planning and Analytics
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: Dallas, TX
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About AT&T: Our purpose is to create connection – with each other, with what people need to thrive in their everyday lives, and with the stories and experiences that matter.
About AT&T Marketing & Growth Organization (MGO):
The Marketing & Growth Organization's mission is to drive AT&T brand growth (i.e. volume, value, and equity) so that we can attract, inspire, and empower customers with more focus and efficiency. As part of that mission, the core charter of the Marketing & Growth Organization is:
1) DRIVING BUSINESS GROWTH by unlocking opportunity with existing customers and diverse & new audiences
2) BUILDING A WORLD-CLASS BRAND aligned to parameters that drive demand for our products and services
3) INSPIRING GREATER LOYALTY & LIFETIME VALUE by delivering a best-in-class experience to our customers
4) ACTING AS THE CENTRAL ‘NERVE CENTER’ OF THE COMPANY by unearthing key consumer insights that power how AT&T drives brand and consumer experience differentiation
5) PROVIDING EXCEPTIONAL CREATIVE OUTPUT & COLLATERAL to our business unit partners and ensuring consumers at all touchpoints are connected with our great brand and products
ROLE AND RESPONSIBILITIES
In this strategic and analytically driven role, you will lead the optimization and transformation of AT&T’s annual marketing investment plans. Leveraging thorough data analysis and market insights, you will drive the direction of budgets aligned with revenue forecasts, business unit objectives, market dynamics, and profitability targets. Collaborating cross-functionally with Business Unit leaders, Marketing & Growth teams, finance, business intelligence, and product divisions, you will architect data-informed, bottoms-up business plans that balance ambition with financial discipline. Your expertise in analytics will be critical in prioritizing marketing spend and evaluating its impact on revenue and key performance indicators. Serving as a strategic analyst, you will interpret complex data to surface risks, opportunities, and validate the feasibility of forecast goals, ensuring alignment with corporate priorities. You will provide actionable recommendations that guide marketing investments to maximize revenue growth and profitability. Throughout the fiscal year, you will continuously monitor performance metrics in partnership with finance teams, applying agile adjustments to optimize marketing spend against evolving business conditions. Your consultative approach will unify product strategies and marketing initiatives into a cohesive investment framework, delivering a clear, data-backed point of view that enables AT&T to achieve its strategic growth ambitions.
You will be responsible for:
· Strategic Marketing Planning:
o Partnering closely with finance and marketing analytics teams to establish unified, actionable metrics for ongoing measurement and optimization.
o Providing competitive benchmarking, market intelligence, and thought leadership on marketing-to-sales ratios and budgeting best practices to inform strategic investment decisions.
o Delivering strategic budget and spend recommendations that optimize spend thresholds to drive measurable performance outcomes.
· Dynamic Budget Management and Optimization:
o Continuously monitoring market and business indicators to adjust marketing budgets responsively throughout the fiscal year.
o Providing expert consultation and strategic insights to marketing teams and Business Units to inform budget decisions and realign investments with evolving business needs.
· Multi-Product Integrated Investment Transformation:
o Designing and executing a cross-product marketing investment framework that prioritizes spend based on comprehensive revenue analytics and enterprise-wide growth objectives.
o Advising on prioritization strategies that integrate inputs from both Consumer and Business segments, ensuring alignment with overarching revenue goals and maximizing growth impact across AT&T’s portfolio.
o Developing a holistic, analytics-driven methodology that balances enterprise-level targets with individual product campaigns, allocating marketing investments to maximize revenue and strategic priorities.
· Internal Communications and Visibility:
o Delivering clear, data-backed insights and updates to senior leadership, including the Head of Marketing Planning & Operations and each of the lines of business leads
o Representing the marketing budgeting and planning process in executive forums, ensuring transparency and alignment with AT&T’s strategic financial goals.
CORE COMPETENCIES & QUALIFICATIONS
Industry Expertise:
· Strategy, business intelligence, and analytics experience in a leading role for 3+ years
· Brand finance, management experience in multi-product consumer and/or B2B companies
· Expertise in marketing organizations and understanding of marketing knowledge base at a fortune 500 company
Functional Expertise:
· Highly analytical and able to spot trends/provide recommendations to the business
· Direct experience in developing and recommending marketing investment strategies across a portfolio of products and / or business lines
· Strong financial acumen and experienced in working with complex budget allocations, cost forecasting, and reconciliation
· Extensive experience in analyzing annual marketing budgets
· The ability to communicate recommendations from a marketer lens while addressing concerns and utilizing information from finance and business intelligence teams
Scale:
· Experience collaborating with broader organizations of 250-300+
· Experience stewarding and analyzing budgets of $250M+
Personal Disposition:
· Executive presence to inspire confidence with internal and external constituents
· Collaborative; willing to roll up their sleeves with the team
· Change agent and pragmatist; able to drive positive cultural change at AT&T
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you are in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
Our Marketing Lead, Planning and Analytics position earn between $130,700 - $196,100 Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-73125 Date posted 07/28/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.