Lead Product Marketing
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Position Summary:
We’re looking for a strategic, customer-first product marketer who thrives in a fast-paced environment and wants to shape the future of business connectivity. As a Lead Product Marketing Manager, you will lead our account-based marketing campaign as well as the full 360° marketing execution for the Enterprise connectivity solutions.
You’ll lead go-to-market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadership, with plenty of room to drive impact and grow as a marketing leader.
The ideal candidate will possess an in-depth understanding of current and emerging best practices in advertising automation and account-based marketing to help drive consideration and progress customers through the buying cycle. This candidate must also demonstrate a strong knowledge of how Enterprises, ensuring marketing strategies resonate with decision-makers throughout the technology buying journey.
Key Responsibilities:
·Lead full 360° marketing execution and be our team’s expert for account-based marketing and Enterprise connectivity
·Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
·Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, and more) to ensure seamless execution across all channels
·Partner closely with the Enterprise product teams to ensure a strong understanding of AT&T solutions and tightly align with priorities and roadmap
·Build Go-to-Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impact
·Manage account-based marketing program
·Leverage data-driven insights and customer research to inform positioning and optimize campaigns
·Champion the customer—ensuring every initiative puts the customer experience and value first
·Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
·Monitor performance, analyze results, and continuously iterate for improvement
·Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space
Qualifications:
·Bachelor’s degree in Marketing, Business, Communications, or a related field.
·5+ years of experience in product marketing, preferably in the cybersecurity sector, technology, and/or telecommunications.
·Strong understanding of cybersecurity and internet connectivity solutions.
·Excellent writing, editing, and presentation skills.
·Proven ability to develop and execute marketing strategies.
·Experience managing account-based marketing campaigns.
·Experience with market research and competitive analysis.
·Strong project management and organizational skills.
·Ability to work independently and collaboratively in a fast-paced environment.
·Familiarity with digital marketing tools and CRM systems.
·Knowledge of AT&T products and services is a plus.
·Experience with Adobe WorkFront is a plus.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-84947 Date posted 10/06/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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