Lead - Product Marketing
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: Dallas, TX
About AT&T:
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization:
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
Position Summary:
We’re looking for a strategic, customer-first product marketer who thrives in a fast-paced environment and wants to shape the future of business connectivity. As a Lead Product Marketing Manager, you will lead the full 360° marketing execution for the Network Security Portfolio and AT&T Dedicated Internet.
You’ll lead go-to-market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadership, with plenty of room to drive impact and grow as a marketing leader.
Overview:
The ideal candidate will possess expert knowledge of and experience in of product marketing strategy and execution with an in-depth understanding of current and emerging cybersecurity and network security technologies, enabling them to anticipate market trends and evolving business needs. They must also demonstrate expertise in how businesses evaluate, select, and invest in security solutions, ensuring marketing strategies resonate with decision-makers throughout the technology buying journey. The candidate should also possess an in-depth knowledge of Enterprise internet technologies and solutions.
Key Responsibilities:
- Lead full 360° marketing execution and be our team’s expert for Network Security and AT&T Dedicated Internet, driving comprehensive marketing plans to drive product success
- Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
- Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, and more) to ensure seamless execution across all channels
- Partner closely with the Network Security and Internet product teams to ensure a strong understanding of AT&T solutions and tightly align with priorities and roadmap
- Build Go-to-Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impact
- Manage account-based marketing program
- Leverage data-driven insights and customer research to inform positioning and optimize campaigns
- Champion the customer—ensuring every initiative puts the customer experience and value first
- Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
- Monitor performance, analyze results, monitor external market conditions, and continuously iterate to optimize product positioning
- Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space
- Lead cross-functional teams to achieve marketing deliverables and present strategic insights to leadership
- Provide ongoing product management to achieve financial objectives, including revenue, sales volumes, and profitability
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in product marketing, preferably in the cybersecurity sector, technology, and/or telecommunications.
- Strong understanding of cybersecurity and internet connectivity solutions.
- Excellent writing, editing, and presentation skills.
- Proven ability to develop and execute marketing strategies.
- Experience managing account-based marketing campaigns.
- Experience with market research and competitive analysis.
- Expertise in marketing brief writing, strategic planning, and execution.
- Proficiency in navigating large, complex organizational structures and collaborating with diverse internal and external partners.
- Exceptional written, verbal, and visual communication skills, capable of engaging with peer teams and leadership at all levels.
- A proven track record of achieving product performance and market share objectives.
- Strong project management and organizational skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with digital marketing tools and CRM systems.
- Knowledge of AT&T products and services is a plus.
- Experience with Adobe WorkFront is a plus.
- Agency experience is a plus.
Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-78387 Date posted 08/22/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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