Lead Marketing Technology - CDP
Dallas, Texas
Job Description:
About us:
At AT&T, we’re connecting customers to greater possibilities with cutting-edge mobility and internet products. We have an exciting opportunity to bring your expertise to a team driving transformation through next-generation marketing technology solutions. Join us and play a key role in how AT&T engages consumers via digital marketing touchpoints and personalized customer journeys.
About this Role
Join AT&T's Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T.
We are on the lookout for an exceptional individual who embodies a profound understanding of the marketing discipline from end to end and has a proven track record in spearheading successful change management programs and communications. This is an opportunity to stand at the forefront of marketing innovation, developing the enablers of customer-centric marketing that connects people to greater possibility.
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Summary:
As the Lead Marketing Technology Manager for Adobe Real-Time Customer Data Platform (CDP), you will be instrumental in the implementation, rollout, adoption, and ongoing optimization of our CDP. You will also provide strategic guidance to integrate the CDP with the broader marketing technology (MarTech) and advertising technology (AdTech) ecosystem, including personalization, journey orchestration, and data management platforms. This role requires a versatile leader who understands the technology deeply and can balance hands-on technical work with cross-team collaboration, vendor management, and stakeholder influence. This role reports to the Marketing & Growth Organization (MGO) and partners closely with ecommerce, digital marketing, media, analytics, privacy, and developer teams, as well as external agencies and vendors.
Core Responsibilities & Contributions
- Lead the rollout, adoption, and value realization of Adobe Real-Time CDP to enhance audience targeting, segmentation, and acquisition across paid, owned, and direct marketing channels.
- Develop and manage a strategic roadmap for system integrations, cross-platform journey orchestration, and segmentation workflows (including real-time streaming and batch processing).
- Collaborate with marketing and technical teams to design omnichannel customer journeys, campaign triggers, and audience builds informed by real-time data and behavioral signals.
- Provide subject matter expertise on data governance, identity resolution, privacy compliance, and consent management aligned with industry standards.
- Facilitate meetings and communication between marketing stakeholders and technical teams to translate business requirements into technical solutions while proactively identifying and resolving dependencies.
- Guide naming conventions, taxonomy, and audience targeting standards to ensure consistency across marketing platforms and reporting layers.
- Pilot, test, and validate new MarTech and AdTech solutions, securing buy-in and scaling successful innovations.
- Monitor and optimize thousands of audience deliveries annually to over 60 advertising and marketing platform destinations, ensuring high engagement and reach.
Qualifications
- 6+ years of combined experience in marketing technology, product management, or campaign targeting operations.
- Deep expertise with Adobe Experience Platform (AEP), especially Adobe Real-Time CDP; hands-on experience with additional Adobe tools (Launch, Target, Workfront) is a plus.
- Strong familiarity with AdTech platforms such as DSPs, DMPs, and programmatic advertising solutions.
- Proven ability to lead complex integrations within a large-scale enterprise marketing technology stack.
- Working knowledge of data engineering concepts, including ETL, SQL, data modeling, and cloud data warehouses (Snowflake preferred).
- Experience with personalization engines and journey orchestration platforms (e.g., Adobe Journey Orchestration) highly desirable.
- Excellent communication, project management, and stakeholder management skills; comfortable leading through ambiguity and competing priorities.
- Understanding of privacy regulations and consent frameworks related to audience targeting and data usage.
- Bachelor’s degree required; advanced degree in related fields a plus.
Location & Work Environment
This position is full-time and based in Dallas, TX or El Segundo, CA. The role requires in-office presence five days a week to foster collaboration and team engagement.
This role offers a unique opportunity to shape the future of AT&T’s customer engagement by harnessing powerful data platforms and marketing technologies. If you are passionate about innovation, data-driven marketing, and leadership in a Fortune 10 environment, we want to hear from you!
Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information
Our Lead Marketing Technology - CDP earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-70257 Date posted 06/13/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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