Lead Marketing Manager
Dallas, Texas
Job Description:
This position requires office presence of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: Dallas, TX
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
Position Summary:
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
- Trusted Expert and Partner: Act as a trusted advisor for marketing execution teams, identifying ways to enhance marketing efficiency and effectiveness.
- Research and Analysis:
- Conduct research on industry trends within the product segment.
- Perform competitive analysis of other firms' marketing strategies and tactics.
- Evaluate financial and performance-based comparisons of existing and planned campaigns.
- Collaboration:
- Work with other marketing functions to determine Marketing Return on Investment (ROI).
- Serve as the primary point of contact for ROI-related questions for both working and executive teams.
- Collaborate with agencies of record to develop and enforce consistent campaign naming conventions.
- Data & Statistical Modeling:
- Develop and interpret statistical models to support decision-making.
- Provide actionable insights and strategic recommendations based on data analysis.
- Campaign Finance Management:
- Act as the campaign finance consolidator, managing and planning financial and performance-based strategies.
- Collaborate with execution teams to develop comprehensive financial plans for the organization.
- Representation and Advocacy:
- Represent the needs and expectations of the line of business in forums where campaign prioritization occurs.
- Work closely with the head of Marketing Investment Planning to align on strategic goals.
- Additional Responsibilities:
- Monitor market trends, customer segmentation, and journey mapping and assess impacts to marketing activities.
- Continuously assess and refine marketing plans and programs to align with strategic goals.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
• Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
• Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
• Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
• Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Marketing Management earns between$130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-79249 Date posted 08/15/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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Background Check
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