Lead Marketing and Brand Strategy
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Locations: Dallas, TX
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.
Overall Purpose:
Responsible for supporting the Marketing Strategy and Brand Strategy organization. They use their analytical prowess, data fluency, and deep cross-team relationships to quickly become experts on customers, competitors, channels, partners, and AT&T brands. Their understanding of these areas enables a greater understanding of implications of a potential strategy before the recommendation is even made. They disseminate and codify this knowledge in the form of fact bases, case studies, and initial execution planning for key workstreams.
Key Roles and Responsibilities:
The Lead Strategist is focused on supporting the marketing and brand strategies that enable business units to anticipate and deliver on customer needs, address customer pain points, evolve perceptions and tap into motivations that are critical to driving incredibly strong and lasting customer relationships that will contribute to business growth.
- The role requires the Lead Strategist to deeply understand, take into account and be able to demonstrate proficiency in how AT&T businesses work and operate, and how we drive revenue and share.
- The Lead Strategist will become an expert on our product and service portfolio, understanding what products have the most potential and how each element of the portfolio fits together to present a compelling, easy to understand way for consumers to get the connectivity services they need. Lead Strategists are expected to be familiar with the company’s most important strategic levers and priorities, as well as the constantly changing competitive environment, including emerging competitors.
- A Lead Strategist should be able to identify unique customer insights (where customers are now and what is emerging as important for them), have the ability to turn facts and deep analytics into novel findings, and have a sense of the operational implications of recommendations.
- They must be skilled influencers, and be able to partner with colleagues of all levels and functional areas to get them to execute on the recommendations.
Typical outputs:
Portfolio strategy and brand architecture, value propositions and positioning, segmentation and targeting, messaging frameworks, new product and feature ideation, market and opportunity sizing/verification, journey maps and CX analysis, brand health analysis, business cases, new brand development, marketing plans, marketing brief insights and inputs, brand guidance and guidelines, brand and company vision, 3-year strategic plan and more.
Our Lead Marketing and Brand Strategy earn between $130,700 - $196,100 USD USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$130,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-73731 Date posted 07/29/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Confirm your qualifications align with the job requirements and submit your application.
Assessments
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Interview
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Conditional Job Offer
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