Lead Digital Customer Growth - Strategy and Transformation
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Location: Dallas, TX
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
Overall Purpose: Drive digital customer growth across AT&T’s consumer and business digital ecosystem.
Position Summary: Own the end-to-end digital strategy and transformation roadmap for key initiatives, aligning business, technology, Supply Chain, Retail and product/services teams to deliver measurable customer and business impact. You’ll be the connective tissue across stakeholders, translating vision into prioritized initiatives, driving decisions, and ensuring execution lands with speed, quality, and adoption.
Key Responsibilities
Strategy and roadmap:
- Build a multi-year digital strategy aligned to corporate goals, with a clear, prioritized portfolio of initiatives and quarterly OKRs.
- Identify growth, efficiency, and experience opportunities using market analysis, competitive insights, and customer research.
- Develop business cases, prioritize tradeoffs, and lead governance (steerco/portfolio reviews) to make timely go/kill/continue decisions.
- Lead and scale digital adoption by launching intuitive, high-value experiences and targeted change-management programs that shift customers to digital channels and boost repeat engagement.
Customer Centric:
- Drive Customer-Centricity experiences and Champion customer needs via journey mapping, JTBD, NPS/CSAT insights, and usability research; convert insights into product and process improvements.
- Institutionalize a rapid test‑and‑learn approach to fail fast, iterate rapidly, and deliver customer‑centric experiences.
- Utilize advanced analytics to gather insights on customer behavior and performance metrics. Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies. Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.
Cross-Functional Leadership
- Collaborate across product management, engineering, data/analytics, marketing, operations, finance, and customer support.
- Drive stakeholder alignment, communications and enablement plans to land change effectively.
Delivery and execution
- Establish operating rhythms (QBRs, standups), align dependencies, and remove roadblocks.
- Lead agile product delivery from discovery to MVP to scale; ensure readiness across processes, people, and platforms.
- Track value realization; report progress and risks with transparency.
Supervisor: No
Education/Experience:
Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Digital Customer Growth - Strategy and Transformation earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-84933 Date posted 10/03/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
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Conditional Job Offer
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Background Check
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