Director-Product Technology
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Director, Product Technology is responsible for leading marketing capabilities strategy, execution, and teams across all products. This role leverages our capabilities to optimize marketing effectiveness, enhance customer & marketer engagement, and drive digital revenue growth in close partnership with Business Units, Marketing, Digital and Technology teams. The ideal candidate will be a thought leader in the Marketing Technology space with transformation experience, have a strong background in both digital marketing and technology, with a deep understanding of B2C/B2B marketing dynamics. Drive strategic roadmap for the organization and ensure long-term success.
Key Responsibilities:
Strategic Planning:
- Develop and execute a comprehensive marketing capabilities strategy that aligns with the overall business and marketing goals.
- Collaborate with senior leadership to identify opportunities and prioritize investments.
Capabilities Management:
- Oversee the selection, implementation, and management of marketing tools, including AI, marketing automation, and other relevant software.
- Ensure the collection, analysis, and utilization of marketing data to drive decision-making and optimize marketing campaigns.
- Implement analytics and reporting tools to measure the effectiveness of marketing initiatives.
- Ensure seamless integration of marketing with other business systems.
Process & Execution Optimization:
- Streamline marketing processes through automation and AI to improve efficiency and effectiveness.
- Implement best practices for campaign implementation, lead generation, and digital customer engagement.
- Elevate marketer experience, enable self-service, and drive adoption in the user community.
Team Leadership:
- Build and lead a high-performing marketing capabilities team.
- Provide mentorship, training, and development opportunities to cultivate talent.
- Foster a collaborative environment with cross-functional teams, including Business Units, Marketing, Sales & IT.
Vendor Management:
- Manage relationships with external vendors and service providers.
- Negotiate contracts and ensure service level agreements (SLAs) compliance.
Qualifications:
- Education:
- Bachelor’s degree in marketing, business, information systems, or a related field.
- MBA or related advanced degree preferred.
- Experience:
- 10+ years in digital, ecommerce, marketing, or a related field.
- Proven experience in leading and managing marketing technology teams and transformation projects.
- Strong knowledge of CRM, digital and experience platforms (Adobe, Salesforce, Oracle suites), related platforms and analytical tools (e.g., Snowflake, Tableau, Adobe Analytics, Google Analytics).
- Skills:
- Excellent strategic thinking and critical thinking skills.
- Strong project management and organizational abilities.
- Proficiency in data analysis and interpretation.
- Excellent leadership, communication, and people skills.
- Ability to work in a fast-paced, collaborative culture with a growth mindset.
Our Director-Product Technology earns between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$191,400.00 - $287,200.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-83677 Date posted 10/07/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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