Director-eCommerce
Dallas, Texas
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Overall Purpose: Lead and oversee digital customer growth across AT&T’s consumer and business digital ecosystem, ensuring alignment with organizational goals.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Digital Strategy and eCommerce Coordination: Supervise cross-functional teams and development partners to develop and align comprehensive digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms. Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships. Approve online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue
• Demand and Traffic Strategy: Optimize digital demand and traffic strategies in close partnership with marketing teams, prioritizing converged customer growth. Manage SEO strategy, execution, and performance to ensure the traffic strategy flows into the correct customer journey, driving conversion on owned platforms. Collaborate with technology and care teams to enhance site performance and reduce fraudulent activity while focusing on demand generation.
• Customer Journey and Experience Management: Guide the understanding and direction of digital audiences and personas to ensure effective customer journeys, coordinating touchpoints that offer AT&T products and features at the right times. Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives.
• Technology and Innovation: Foster a test & learn mindset within the team, adopting structured hypothesis-driven rapid learning. Identify key problems or opportunities across digital and collaborate with design and technology teams to align on a clear path forward. Focus on key trends and growth drivers such as personalization and scalable AI use cases. Enhance platform technology to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technology.
• Data Analytics and Optimization: Utilize advanced analytics to gather insights on customer behavior and performance metrics. Work with analytics teams to interpret data, identify trends, and optimize digital strategies. Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.
Job Contribution: Designs and executes strategies that support the overarching philosophy of the organization. Oversees departmental programs and is often hands-on with the design and implementation of applicable strategies. Typically leads large teams, supervising supervisors as well as career-level staff within the organization. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates. Supervisor: Yes
Education/Experience: Bachelor’s degree (BS/BA) desired. 10+ years of related experience.
Our Director-eCommerce earns between $191,400 - $287,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$191,400.00 - $287,200.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-85473 Date posted 10/22/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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