Director-Commercialization
Dallas, Texas
Job Description:
Overall Purpose:
Lead and develop a high-performing commercialization team to manage the full lifecycle of AT&T’s products and services, fostering innovation in go-to-market strategies and utilizing data-driven decision-making to maximize revenue growth and expand market share
- Implement go-to-market strategies: Supervise and guide the team in translating established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
- Performance and Strategy: Oversee the team’s ongoing monitoring and optimization of product and channel performance. Provide direction on using data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
- Program and Project Management: Manage and mentor cross-functional teams and external partners to ensure the timely, on-budget launch of commercialization initiatives and strategic programs, fostering collaboration and accountability.
- Stakeholder engagement: Act as the primary liaison to align business units, ensuring effective communication of insights and recommendations to senior leadership and supporting decision-making.
- Growth Support: Direct initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.
Job Contribution: Designs and executes strategies that support the overarching philosophy of the organization. Oversees departmental programs and is often hands-on with the design and implementation of applicable strategies. Typically leads large teams, supervising supervisors as well as career-level staff within the organization. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates. Supervisor: Yes
Education/Experience: Bachelor’s degree (BS/BA) desired. 10+ years of related experience.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$191,400.00 - $287,200.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-94439 Date posted 01/07/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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