Principal UI Designer
Bothell, Washington
Job Description:
Overall Purpose: Design and implement visually appealing and user-friendly interfaces for acquisition, care, or product across all platforms, creating cohesive style guides and ensuring consistent application of design elements and language while meeting customer experience standards in all scenarios.
The Principal UI Designer is a seasoned design professional who leads and mentors digital designers and creates visually appealing product and marketing content across digital platforms for our website and app. This role requires expertise in mobile-first and desktop design, online marketing, and engaging audiences through high-quality, cohesive digital experiences.
Primary responsibilities
- Oversee and approve digital designers’ work; flex to cover work requests as needed; and foster a culture of creativity, open communication, and knowledge sharing.
- Collaborate across teams to align visual design with overarching strategies (campaign, site, and user experience).
- Work cross-functionally with writers, producers, and strategists to deliver on-brand creative work.
- Work closely with technology and brand teams to troubleshoot site issues and update components to align with brand and business requirements, including accessibility.
- Use style guides for consistent design and language across projects and products.
- Factor in usability testing results when making design and creative decisions.
- Advocate for growth in design by contributing to the evolution of AT&T design systems and best practices.
- Mentor fellow digital designers and stay abreast of emerging design trends and technology and how they may boost the customer experience.
- Support associate director when out by overseeing the team and projects in progress.
Core competencies & requirements
- Bachelor’s degree in graphic design, UI/UX design, visual communication, or similar.
- Eight+ years of related experience with two+ years in a leadership role.
- Portfolio featuring digital campaigns for various touchpoints and marketing channels.
- In-house or ad agency experience a plus.
- Expertise in digital brand experience and customer-focused thinking.
- Experience making data-driven design decisions to drive engagement and conversion.
- Well-versed in accessibility standards, responsive design, and current design tools (e.g., Figma, Sketch, Adobe Creative Cloud).
- Excellent communication, collaboration, and stakeholder management skills.
- Strong presenter who can convey a clear vision with diplomacy.
- Able to challenge the status quo and bring creative solutions that go beyond the brief, support the strategy, and drive the business forward.
- Knowledgeable in designing experiences for both B2B and B2C audiences.
- Experience with project management systems, Workfront a plus.
Job Contribution: An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs/implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.
Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.
Our Principal UI Designer earns between $115,600 - $215,800 USD Annual, not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$128,400.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-94063-1 Date posted 12/22/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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Conditional Job Offer
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