Lead Market Development
Bothell, Washington
Job Description:
Location Requirement
This role requires an in-office presence a minimum of five days per week at the location(s) specified. Please note: relocation assistance is not available for this position.
About the Opportunity
At AT&T, we empower leaders to spark change in a rapidly evolving, connected world. Here, your strategic vision won’t just serve customers—it will transform lives, fuel innovation, and create meaningful connections that make an impact every day.
Position Overview
As a strategic business leader, you will identify and capitalize on new growth opportunities for AT&T. Your work will span market research, building strategic alliances, and shaping initiatives that expand our reach and drive business growth—including supporting the AT&T Trade-in Program to foster channel partnerships and enhance customer experiences.
What You’ll Do
Strategic Planning & Execution:
Craft and deliver comprehensive strategies—both short and long-term—to drive market expansion and achieve business goals. You’ll lead initiatives for both new and existing products, services, and verticals.AT&T Trade-in Program Support:
Drive the success of the AT&T Trade-in Program by building and strengthening channel partnerships, increasing program adoption, and continuously enhancing the customer experience.Program & Project Management:
Lead the design, rollout, and analysis of key strategic programs. You’ll oversee launch and communication plans at both national and market levels, ensuring alignment with business objectives.Partnership & Alliance Management:
Build and nurture strategic partnerships and alliances. Negotiate terms, enhance market presence, and drive revenue while continuously assessing partner needs and business drivers.Market Research & Analysis:
Conduct in-depth market research and data analysis to inform decision-making, refine strategies, and boost program effectiveness. This includes competitive analysis and monitoring market trends.Compliance & Cross-functional Collaboration:
Ensure regulatory compliance and collaborate with teams across marketing, operations, and technology to drive results and foster innovation.
What You Bring:
Deep expertise and broad knowledge, recognized as a subject matter expert in your field.
A proven ability to creatively solve complex challenges and influence strategic decisions at the executive level.
Experience leading significant projects with autonomy and mentoring less experienced colleagues.
Strong collaboration skills, working frequently with senior leadership to implement long-term plans that shape the organization’s future.
Supervisor Responsibilities:
This role does not have direct reports.
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Market Development earns between $128,400 - $192,600 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$128,400.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-91973-1 Date posted 12/05/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
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