Lead Digital Consumer Growth, Personalization Strategy
Bothell, Washington
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered
Work Location: Dallas, TX or Bothell, WA
About AT&T
At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
Position Summary
Responsible for providing expertise, vision and leadership to drive personalization strategies for AT&T across omnichannel touchpoints. The individual will develop and implement strategies that will successfully increase revenue, customer loyalty, and market share for AT&T through highly relevant, next generation personalized experiences rooted in data and best-practices. This role requires a proactive, data driven professional with strong personalization expertise and the ability to thrive in a dynamic environment.
Key Roles and Responsibilities:
Personalization Strategy:
- Design and manage Personalization strategies across omnichannel experiences.
- Determine how we will scale the deployment of personalization campaigns into our products and experiences.
- Monitor and evaluate the effectiveness of personalization strategies and recommend improvements.
Analytics and Insights:
- Deliver insights to accelerate more personalization, including those coordinated across customer journeys to improve company KPI’s
- Analyze personalization data to identify key issues, opportunities, and trends.
- Develop detailed reports and dashboards to communicate insights to senior management.
- Use data-driven insights to guide strategic decision-making and prioritization.
Cross-Functional Collaboration:
- Collaborate with cross-functional teams including Digital, Marketing, and Technology to enhance the customer journey.
- Develop and maintain strong working relationships with internal stakeholders to ensure alignment and effective execution of personalization initiatives.
- Participate in strategic planning sessions to align personalization strategies with overall business objectives.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- MBA or advanced degree preferred.
- 5-7 years of experience in marketing or e-commerce strategy and execution, with a proven track record of leading personalization strategies.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.
- Excellent leadership, communication, and project management skills.
- Ability to manage multiple priorities and thrive in a fast-paced environment.
- Experience with personalization platforms and technologies.
- Knowledge of customer relationship management (CRM) systems.
- Familiarity with emerging digital trends and technologies (e.g., AI, machine learning, AR/VR).
- Strategic Thinker: Ability to develop and execute strategic initiatives that align with business goals.
- Data-Driven: Strong analytical skills and the ability to use data to drive decisions and improvements.
- Collaborative: Proven ability to work effectively with cross-functional teams and build strongrelationships.
- Innovative: Creative thinker who proactively identifies and solves problems.
Supervisor: No
Our Lead - Digital Customer Growth earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$143,800.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-96905-1 Date posted 01/13/2026
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Medical and dental plans
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.