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Principal System Engineering

Bedminster, New Jersey

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Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

About The Company:

Join AT&T and reimagine the communications and technologies that connect the world. Our Corporate Systems team delivers innovative and reliable technology solutions that power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future—you’ll create it.

About the Team:

We are seeking an accomplished, proactive, and self-directed Principal System Engineer to lead the end-to-end management, development, and optimization of reporting and analytics within our Salesforce Sales Cloud environment. This role will drive data-driven insights and analytics excellence, serving as the primary point of contact for all reporting and data visualization needs. You will also support change management and user enablement initiatives to maximize adoption and effectiveness of Salesforce tools.

What You'll Do:

  • Reporting & Analytics Leadership

  • Own the creation, maintenance, and continuous improvement of Salesforce Sales Cloud reports and dashboards.

  • Ensure data consistency, accuracy, and relevance across all reporting artifacts.

  • Design, build, and deploy robust reports and dashboards using Salesforce CRM Analytics (Einstein Analytics) and Tableau.

  • Develop dashboards and regular reports for leadership, identifying trends, opportunities, and areas for targeted intervention.

  • Stakeholder Engagement & Requirements Analysis

  • Engage directly with end users, business leaders, and technical teams to review, refine, and clarify functional requirements for reports and dashboards.

  • Facilitate workshops or discovery sessions to understand business processes, pain points, and opportunities for data-driven improvements.

  • Continuous Improvement & Best Practices

  • Monitor, evaluate, and enhance existing reports and dashboards to ensure ongoing relevance, usability, and performance.

  • Champion Salesforce and analytics best practices, including data governance, user adoption, and change management.

  • Stay current with the latest Salesforce releases, analytics tools, and industry trends to drive innovation and efficiency.

  • Change Management & User Enablement (Supporting)

  • Support change management initiatives to ensure smooth transitions and foster a culture of enthusiastic Salesforce adoption.

  •  Assist with enablement programs, including training, workshops, and documentation to build user confidence and competency.

  • Track and analyze adoption of the Salesforce platform.

  • Collaboration & Communication

  • Serve as the bridge between business users and technical teams, translating business needs into actionable technical requirements and solutions.

  • Communicate project status, risks, and progress to stakeholders in an effective and timely manner.

What You'll Bring:

  • Bachelor’s degree in Information Systems, Computer Science, Business Analytics, or a related field (Master’s preferred).

  • 5+ years of experience driving technology adoption or change management in large, complex organizations, preferably in Sales or CRM environments.

  • 3+ years of hands-on experience with Salesforce Sales Cloud, focused on report and dashboard development, maintenance, and optimization.

Required:

  • Demonstrated expertise with Salesforce Reports and Dashboards, Salesforce CRM Analytics (Einstein Analytics), and Tableau.

  • Strong understanding of sales processes and how CRM tools drive sales effectiveness.

  • Experience working with both technical teams and business stakeholders.

  • Exceptional communication, presentation, and facilitation skills.

  • Analytical mindset, skilled at interpreting data and driving actionable insights.

  • Proven ability to influence, motivate, and build consensus among diverse stakeholders.

  • Project management experience; able to handle multiple initiatives with competing priorities.

  • Self-directed, collaborative, proactive mindset.

  • Relevant certifications, such as Salesforce Certified Administrator, Salesforce Certified Platform App Builder, or Tableau Desktop Specialist, are highly desirable.

What You'll Need:

  • Proactivity, self-management, technical acumen, collaboration, communication, problem-solving, adaptability.

Success Measures:

  • Increased user adoption and satisfaction as measured by engagement surveys and platform utilization metrics.

  • Timely and accurate delivery of reports and dashboards tailored to business requirements and objectives.

  • Reduction in support tickets and “workarounds” as users become more self-sufficient and proficient in Salesforce functionality.

  • Accelerated onboarding and ramp-up times for new Sales and Sales Support team members.

  • Improved data quality and CRM hygiene, supporting more accurate forecasting and reporting for leadership.

  • Consistent delivery of innovative enablement programs that drive measurable business outcomes.

Our Principal System Engineering, earns between $141,300-$211,900 USD Annual, not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage

  • 401(k) plan

  • Tuition reimbursement program

  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

  • Paid Parental Leave

  • Paid Caregiver Leave

  • Additional sick leave beyond what state and local law require may be available but is unprotected.

  • Adoption Reimbursement

  • Disability Benefits (short term and long term)

  • Life and Accidental Death Insurance

  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

  • Employee Assistance Programs (EAP)

  • Extensive employee wellness programs

  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.

#LI-Onsite – Full-time office role-

#ConsumerTechnologyeXperience

 AT&T is leading the way to the future – for customers, businesses, and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us?

Apply now!

Weekly Hours:

40

Time Type:

Regular

Location:

USA:NJ:Bedminster / Us Hwy 206 - Adm:1425 Us Hwy 206

Salary Range:

$141,300.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-74546 Date posted 10/31/2025
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Benefits

Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.

  • Paid Time Off
  • Tuition Assistance
  • Insurance Options
  • Discounts
  • Training & Development

Learn more about benefits

Our hiring process

Apply Now

Confirm your qualifications align with the job requirements and submit your application.

Assessments

You may be required to complete one or more assessments, depending on the role.

Interview

Get ready to put your best foot forward! More than one interview may be necessary.

Conditional Job Offer

We’ll reach out to discuss a conditional job offer and the next steps to joining the team.

Background Check

Timing is important – complete the necessary actions to proceed with onboarding.

Welcome to the Team!

Congratulations! It’s time to experience #LifeAtATT.

Check your email (and SPAM) throughout the process for important messages and next steps.

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