Lead Market Development
Atlanta, Georgia
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Position Overview
Drive innovation and accelerate business growth as a Business Development Strategist, identifying and capitalizing on new market opportunities. Leverage in-depth market research, build impactful strategic alliances, and develop forward-thinking distribution strategies to expand our reach and maximize revenue.
Key Responsibilities:
Strategic Planning & Execution
Craft and execute robust short- and long-term strategies that fuel market growth, broaden market penetration, and deliver on ambitious business objectives.
Launch targeted initiatives for both new and established products, services, and industry verticals, adapting plans to evolving market dynamics.
Program & Project Leadership
Lead the end-to-end design, rollout, and assessment of high-impact strategic programs and initiatives.
Manage national and regional launches, ensuring effective communication and seamless alignment with organizational priorities and market needs.
Partnership & Alliance Management
Forge, strengthen, and manage high-value strategic partnerships and alliance programs.
Negotiate engagement terms that enhance market presence, unlock new revenue streams, and drive shared success, while proactively assessing partner requirements and business imperatives.
Market Research & Analytics
Conduct comprehensive market research and advanced data analysis to inform strategic decisions and optimize go-to-market approaches.
Deliver actionable insights on competitive landscapes, market trends, and emerging opportunities, driving continual improvement in program effectiveness.
Compliance & Cross-Functional Collaboration
Ensure all initiatives adhere to relevant regulations and internal standards.
Collaborate extensively with marketing, operations, and technical teams to drive innovation, operational excellence, and measurable business results.
Impact & Leadership
Serve as a recognized subject matter expert, using creativity and deep industry knowledge to resolve complex business challenges.
Lead high-profile projects with strategic autonomy, directly influencing executive-level decisions and shaping long-term organizational direction.
Mentor and guide less experienced colleagues, fostering a culture of growth and innovation.
Qualifications
Bachelor’s degree (BS/BA) preferred.
5+ years of relevant experience in business development, strategy, or related field; industry certifications a plus.
Exceptional project management, negotiation, and analytical skills.
Proven track record of successful partnership development, strategic planning, and cross-functional teamwork.
Supervisor: No
Why Join Us?
Be part of a visionary team at the forefront of technology and telecommunications. If you thrive in a fast-paced, collaborative environment and are p
Our Lead Market Development earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$128,400.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-83899-1 Date posted 09/30/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
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