Lead Market Development
Atlanta, Georgia
Job Description:
As a Lead Market Development your tasks may include, but are not limited to, the following as an experienced professional creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
We are seeking a dynamic Business Development & Data Analytics Specialist to drive growth and enablement within the AT&T Wholesale and APEX segments. The ideal candidate will blend deep industry knowledge with advanced analytical skills and a passion for empowering our partners to sell incremental fiber solutions.
Key Responsibilities:
• Strategic Planning and Execution: Develop and execute comprehensive short and long-term strategies to drive market growth, penetration, and achieve business objectives, including specific initiatives for new and existing products, services, and verticals.
• Program and Project Management: Lead the design, implementation, and analysis of strategic initiatives and programs, including the launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
• Partnership and Alliance Management: Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
• Market Research and Analysis: Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis and market trends.
• Compliance and Collaboration: Ensure compliance with regulations and collaborate cross-functionally with marketing, operations, and technical teams to drive results and innovation.
What you’ll need:
Bachelor’s degree (BS/BA) desired.
5+ years of related experience.
Certification is required in some areas.
What you’ll need to bring:
Expertise in AT&T Wholesale/APEX Segments: Deep understanding of AT&T’s Wholesale and APEX business models, products, and target markets. Proven experience navigating and leveraging AT&T’s internal systems, processes, and partner ecosystem. Ability to translate segment strategies into actionable business development initiatives.
Sales Process Knowledge & Partner Enablement: Demonstrated proficiency in end-to-end sales process management, including pipeline development, deal qualification, and closing strategies. Experience designing and implementing enablement tools and collateral (e.g., playbooks, pitch decks, competitive intelligence) that drive partner success and incremental fiber sales. Collaborative mindset with the ability to train and support external partners and internal stakeholders.
Advanced Data Analytics & Insights Generation: Strong background in data analytics, including the ability to collect, interpret, and visualize data to inform business decisions and sales strategies. Proficiency with analytics platforms (e.g., Tableau, Power BI, Excel, SQL) to generate actionable insights on market trends, partner performance, and revenue opportunities. Skilled at transforming complex data sets into strategic recommendations and concise reports for executive leadership. Exceptional communication, project management, and stakeholder engagement skills.
Supervisor:
No
Our Lead Market Development Associate´s earn between $128,400 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$128,400.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-83784-1 Date posted 09/26/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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