Lead Market Development
Atlanta, Georgia
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
We are seeking a strategic and results-driven Lead Product Manager to oversee the development, launch, and lifecycle of wearable and tablet devices within our consumer technology portfolio.
This role will be pivotal in shaping the future of wearable and tablet technology at AT&T, driving innovation, customer experience, and market success.
Key Responsibilities:
Product Strategy & Planning
Define and execute the product roadmap for wearables, including smartwatches, fitness trackers, and emerging form factors as well as tablets.
Collaborate with OEM partners to co-develop product strategies covering features, services, pricing, launch timing, and distribution.
Analyze market trends, customer insights, and competitive landscape to inform product decisions and future roadmap.
Cross-Functional Leadership
Lead cross-functional teams across Retail Operations, Messaging, Product
Placement, Legal, Training, Product Certification, and Marketing Communications.
Ensure alignment across internal stakeholders and external partners to deliver seamless product launches and lifecycle management.
Customer Experience & Innovation
Craft and implement user experience requirements in partnership with Product
Engineering and OEMs.
Drive innovation in wearable technology, including integration with mobile services, health platforms, and smart home ecosystems.
Lifecycle Management
Manage products from RFP award through launch to end-of-life.
Monitor and report on performance metrics including sales, returns, upgrades, and customer satisfaction.
Optimize promotional offers, pricing, inventory, and channel strategy to meet business goals.
Qualifications:
5+ years of experience in product management, preferably in consumer electronics or wearable technology.
Proven track record of leading cross-functional teams and launching successful products.
Strong analytical skills and business acumen.
Excellent communication and stakeholder management abilities.
Familiarity with mobile OS platforms and wearable ecosystems.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience.
Supervisor: No
Our Lead Market Development earns between $128,400 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$128,400.00 - $215,800.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-83840 Date posted 09/24/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
Apply Now
Confirm your qualifications align with the job requirements and submit your application.
Assessments
You may be required to complete one or more assessments, depending on the role.
Interview
Get ready to put your best foot forward! More than one interview may be necessary.
Conditional Job Offer
We’ll reach out to discuss a conditional job offer and the next steps to joining the team.
Background Check
Timing is important – complete the necessary actions to proceed with onboarding.
Welcome to the Team!
Congratulations! It’s time to experience #LifeAtATT.
Check your email (and SPAM) throughout the process for important messages and next steps.
Connect today
Didn’t find what you were looking for here? Sign up for our job alerts so we can connect and share the latest.