Lead Channel Marketing
Atlanta, Georgia
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Overall Purpose: Drive the successful design, development, and execution of launch strategies and programs for Fleet and Asset Business products and services within the AT&T portfolio. These solutions are tailored for a diverse range of clients—from small businesses to global enterprises—empowering them with industry-leading fleet management capabilities.
Key Roles and Responsibilities:
Marketing Ownership: Serve as the primary owner for championing the success through the creation and execution of comprehensive, end-to-end marketing strategies across multiple product portfolio.
Strategic Product Planning: Lead multi-year product planning to inform lifecycle decisions, ensuring alignment with overall corporate and marketing goals while optimizing product performance, revenue, market share, and profitability.
Market Analysis: Monitor and analyze both internal metrics (financials, sales, revenue, costs) and external factors (technology trends, competitive landscape, market share) to refine product positioning, enhance features, and uncover new product opportunities.
Content & Messaging: Develop and manage impactful customer-facing sales collateral, engaging website content, compelling product and solution messaging, promotional materials, and internal communications to drive product awareness and sales enablement.
Campaign Leadership: Design and oversee direct customer marketing campaigns, leveraging innovative strategies to maximize reach and engagement.
Event Strategy: Strategically plan, budget, and execute participation in conferences and industry events to enhance brand visibility and support business objectives.
Product Performance Management: Continuously monitor and manage established products to achieve financial targets, ensuring ongoing market relevance and profitability.
Cross-functional Leadership: Lead and collaborate with cross-functional teams, providing expert guidance and ensuring the seamless delivery of key marketing initiatives.
Executive Reporting: Deliver insightful updates and presentations to senior leadership on product performance, strategic plans, and key initiatives.
Mentorship: Act as a team leader, providing mentorship and support to less experienced professionals, fostering a culture of growth and excellence.
Subject Matter Expertise: Recognized as a subject matter expert within the discipline, offering thought leadership and innovative solutions.
Experience: 6+ years
Education: Requires bachelor's degree
Supervisory: No
Our Lead Channel Marketing earns between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Dallas, TexasSalary Range:
$116,700.00 - $196,100.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-84042-1 Date posted 09/23/2025
Benefits
Your needs? Met. Your wants? Considered. Take a look at our comprehensive benefits.
- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
Our hiring process
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Assessments
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Interview
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