Director, Device Marketing
Atlanta, Georgia
Job Description:
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Overall Purpose: Lead the end-to-end development and execution of consumer insight-based, data-driven, and commercially oriented strategies and tactics to maximize profitability and market share for the Cricket business, leveraging the Device portfolio. Ensure the Cricket Device portfolio offers a competitive edge from both a feature and price perspective, and utilize it to drive customer preference among new prospects and the existing customer base.
Key Roles and Responsibilities: Responsibilities may include, but are not limited to the following:
Develop and Implement Pricing Strategies:
Collaborate with the Strategic Pricing team to design and execute data-driven pricing strategies and policies to optimize volume, margin, and revenue goals, while adhering to strategic, financial, and administrative guidelines.
Innovate new pricing models and capabilities to maintain a strong competitive position.
Be an effective steward of securing subsidy investments from OEMs and deploying them to deliver strong returns.
Market and Competitive Analysis – Dealer, National Retail, and Digital Channels:
Perform thorough market and competitive analyses to guide pricing decisions and provide actionable strategic insights.
Create go-to-market strategies for Dealer, National Retail, and Digital channels based on comprehensive research and customer segmentation.
Performance Evaluation, Financial Analysis, and Revenue Analytics:
Collaborate with the Strategic Pricing and Analytics team to leverage modeling and financial analysis in assessing the effectiveness of pricing strategies and recommending adjustments as needed.
Monitor revenue, margin, and volume trends to ensure subsidy investments deliver compelling returns on investment.
Product Lifecycle Management:
Manage all phases of the product lifecycle, from concept and development through launch and retirement, ensuring smooth transitions and ongoing product success.
Oversee budgets, funding requests, and coordinate with design, supply chain, quality, and marketing teams.
Product Roadmaps:
Develop and maintain robust product roadmaps, service guides, documentation, and analytic reports to ensure alignment with market needs and strategic objectives.
Drive initiatives to grow revenue and improve margins.
OEM Relationship Management, Stakeholder Communication, Talent Management, and Collaboration:
Lead relationships with key OEM partners.
Effectively communicate pricing policies to stakeholders and prepare executive-level reports.
Lead, mentor, and develop team members through onboarding, training, and performance evaluations.
Collaborate across departments to align with business objectives and support sales and marketing efforts.
Job Contribution: Directs and executes strategies that support the company’s overarching mission. Oversees departmental programs, often taking a hands-on approach to designing and implementing key initiatives. Leads large teams, supervising both supervisors and career-level staff. Holds authority over hiring, performance management, promotions, and compensation decisions.
Supervisor: Yes
Education/Experience: Bachelor’s degree (BS/BA) desired. 10+ years of related experience.
Our Director, Device Marketing earns between $155,400 - $233,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40Time Type:
RegularLocation:
Atlanta, GeorgiaSalary Range:
$155,400.00 - $233,200.00It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Job ID R-83753 Date posted 09/22/2025
Benefits
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- Paid Time Off
- Tuition Assistance
- Insurance Options
- Discounts
- Training & Development
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